In October 2020, Perodua had spent about RM600 million buying parts from local suppliers and vendors. The reason for this is a good showing in its sales results for the month. In October, Perodua had achieved its highest ever monthly sales, with this result coming off from an all-time monthly sales record in September. Its October results show 26,852 cars sold, approximately 7.3% more than its September sales record of 25,035 cars.
“In September, we sold more vehicles in a month than in our entire 27-year history and now, we have gone even further,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said. “This milestone is important to us in many ways; it underscores our commitment towards delivering our vehicles to their rightful owners as fast as possible while at the same time doing our part to rejuvenate the automotive eco-system,” he added.
Not to diminish this commendable result, but it is somewhat expected that during soft market conditions, cars in the lower price brackets generally will sell better. And for the supply chain and vendor ecosystem, which is vast, it means there is a sustained revenue which results in sustained employment that helps with economic stability.
“In October alone, we purchased some RM600 million worth of parts from local suppliers, thus creating an enormous economic multiplier effect on the local auto ecosystem, who too, has been impacted by the pandemic we are now facing,” Dato’ Zainal commented.
The automotive ecosystem includes direct and indirect sectors, such as automotive component suppliers, authorised dealers, stockists, agencies and contractors. Indirect, yet crucial partners, include financial institutions such as banks and insurance companies.
“In terms of production capacity, we are on average at 98% in October 2020 with 26,362 vehicles – which is also our highest-ever monthly production figure – produced at our manufacturing facilities here in Sungai Choh,” Dato’ Zainal said. “These achievements were accomplished under the new standard operating procedures (SOP) followed by Perodua and our partners. These include working from home and mandatory testing for those in red zones – on top of the original SOPs introduced in May,” he added.
Dato’ Zainal said that the commitment of its suppliers and authorised dealers helped the company sell more vehicles. In October, Perodua sold 8,052 Myvis, 6,738 Axias, 6,895 Bezzas, 3,193 Aruz and 1,974 Alzas. The first three models remain Malaysia’s best-selling cars so far this year.
“We were able to sell more vehicles and more importantly, ensure our customers’ happiness as their Perodua vehicles were delivered in the best possible time,” he said. “Our strategy moving forward is to further leverage on our value offerings and quality in both our products and services for the Malaysian public. In terms of vehicle maintenance, rest assured that we have sufficient parts to meet your every need as most of them were made locally”.
However, the more vehicles it sells, the harder it has to work to maintain its sales and production momentum. Timely delivery and good aftersales are also key to ensuring customer satisfaction.
To keep its sales momentum going, Perodua is offering a cash rebate of up to RM1,500 for the Perodua Aruz (terms and conditions apply) in November. This is on top of the current sales tax exemption.
Additionally, Perodua is also offering cash rebates of up to RM2,000 for its pre-owned vehicles until 31 December 2020. This offer is only available at the Perodua KL sales outlet located on Jalan Pahang, Kuala Lumpur.