Hyundai Sime-Darby Motors (HSDM) has shared that it plans to launch the Hyundai Kona in late 2020. The compact SUV is slated for an introduction in the fourth quarter of the year and the company is now inviting interested buyers to place their bookings at a Hyundai showroom.
The Kona will come as a fully imported CBU (Complete Built-Up) unit from South Korea. The addition of the Kona will complete HSDM’s range of Hyundai SUVs which include the Tucson and Santa Fe. This will be HSDM’s first B-segment SUV, targeted at consumers with active lifestyles. Edit: The price of the Kona is estimated to start around RM115,000.
Named after the west coast district of Hawaii’s Big Island, the Kona sits on an all-new compact SUV platform. This SUV continues Hyundai’s new design identity with an expressive and powerful front dominated by the cascading grille, the company’s signature look. The Hyundai Kona’s “urban smart armor” exterior styling features a voluminous, aggressive body complemented by a low and wide stance for great looks and confident handling in a variety of urban and adventure-oriented driving environments.
Some of the key Kona features are:
- Bold, fresh design elements with colour-contrasting roof and extroverted colour options
- LED headlight, taillight and daytime running light illumination signature
- Striking colours in the interior with contrast stitching on the steering wheel and seats, coupled with colourful seatbelts
- 7″ infotainment floating touchscreen with Apple CarPlay & Android Auto capability
- Hyundai Smart Sense
- Heads-up Display (with active pop-up display screen)
- Wireless device charging
“We are excited about the launch of the Kona as it’s an entirely new product for us in this segment and we are reassured of a good response for the Kona. The Compact SUV is in great demand not only in Malaysia but globally as well,” said Mr Low Yuan Lung, Managing Director of HSDM.
“The SUV and Compact SUV market is growing exponentially so we see a great market potential for all our SUVs, which include the 7-seater Santa Fe, and 5-seater Tucson as well as this upcoming new model – Kona which is targeted at the younger generation,” added Mr Low.
The Hyundai Kona was first launched in Korea in 2017. Until July 2020, Hyundai Motor Company has sold more than 600,000 units worldwide (excluding HEV and EV variants).
Additionally, the Hyundai Kona has won numerous awards and accolades including Australia’s 2020 Drive Small SUV of the Year, 2020 NHTSA 5-star Overall Safety Rating, 2019 NEMPA (New England Motor Press Association) Best-in-Class Subcompact SUV, 2019 North American SUV of the Year, 2019 IIHS Top Safety Pick+, 2018 Good Design Award by the Chicago Anthenaeum: Museum of Architecture and Design, among others.
If you are interested to find out more, contact Hyundai at 1300-13-2000 or visit the nearest authorised showroom or www.hyundai.com.my.