Shell Malaysia Initiative Helps Local SMEs Sell Their Products

Shell Malaysia Initiative Helps Local SMEs Sell Their Products

Shell Malaysia, with its “Realisasi Impianmu Bersama Shell” initiative, is helping local Small and Medium Enterprises (SMEs) to expand their reach. This initiative is designed to encourage entrepreneurs by giving them the opportunity to sell their goods through Shell Select convenience stores. It is part of Shell’s continuous effort to serve and drive impact to communities while increasing its product offerings in its stores.

Shell Malaysia_Puan Zainon Salleh_Keropok_Shell SelectShell has always been open to local SMEs, providing them with an avenue to promote their products at Shell Select stores. For example, Puan Zainon Salleh, who runs a humble keropok business in Pasir Puteh, Kelantan, received the Private Label Contract with Shell earlier this year. Her keropok is now available at Shell Select stores nationwide.

“When I first made my keropok, marketing it to local shops in my hometown was a challenge. Through Shell’s help, I can now see my products reaching more people in all parts of the country. I am truly grateful to Shell for not just giving me this opportunity but for also enabling me in providing a source of income for other women through my business,” said Zainon.

Shell Malaysia_Shairan Huzani Husain“Shell Malaysia has a long-lasting commitment in making life’s journeys better for our customers and the communities where we operate. The positive outcome of our past partnerships with local SMEs have inspired us to launch Realisasi Impianmu Bersama Shell. This initiative is one of our contributing roles to raise the economic prosperity of SMEs in Malaysia and bolster the entrepreneurial economy, especially during this unprecedented time. We have worked on many collaborations with SMEs in the past, and it is inspiring to see the quality of products our local SMEs bring to the table.” said Shairan Huzani Husain, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd Managing Director.

Shell Malaysia_SME_Realisasi ImpianmuWith Realisasi Impianmu Bersama Shell, Shell is looking to partner with SMEs which supply snacks, confectioneries, non-alcoholic beverages, and ready-to-eat meals. SMEs are encouraged to take this opportunity to register their businesses and stand a chance to place their products under the Private Label Contract with Shell. This initiative is open to Malaysians aged 18 and above whose businesses must be registered and have a valid business registration number.

This initiative will award three deserving SMEs with a Private Label Contract with Shell that consists of a permanent store offering in Shell Select stores nationwide. On top of that, 27 other SMEs will also have the opportunity to promote their products at a national, regional, or specific site listing as decided by Shell.

Aspiring SME owners can find more information and submit their entries online at from now until 11 September 2020.

Entries will be evaluated according to the business’ product quality, innovation, and distribution capabilities. In addition to this, Shell invites Malaysians to vote for the products that deserve to be on Select shelves nationwide on the ‘Realisasi Impianmu Bersama Shell’ website.

For more updates and information on other Shell’s initiatives, please visit


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