Positive response from the aftermarket community towards the Braking System Expert Programme has led to the development and set up of a Bahasa Malaysia version of a Brembo website. This particular Brembo SpA aftermarket website marks the first time in Southeast Asia that the global brake disc and pad technology company uses a local language.
Incidentally, the Braking System Expert Programme is an important milestone in the strategic collaboration between the Malaysia Automotive, Robotics and IoT Institute (MARii) and Emerald Auto Parts Sdn Bhd, which is the official partner of Brembo. This collaboration started in November 2019 as a sub-programme in MARii’s own Workshop Transformation Programme.
“This website is an acknowledgement of the capabilities and achievements of the local aftermarket sector. It increases access towards strengthening the fundamentals and skills of more experts in the field of braking systems, through its presentation in our national language”, said Dato’ Madani Sahari, CEO MARii.
He also mentioned that using the Bahasa Malaysia medium will stimulate the participation of talents from all levels of society, stimulating collective growth and improvement across the aftermarket value chain.
The Braking System Expert Programme has seen participation of about 1,000 aftermarket professionals from over 800 workshops nationwide in the first two months of 2020. The key aim of the programme is to enhance knowledge, technical and management skills of participants in the areas of complex vehicle braking and safety systems, high-efficiency maintenance of vehicle parts and components, and quality control through transfer of knowledge from certified trainers of Brembo.
Emerald Auto had worked on localising the website with the objective of educating, promoting, and acknowledging the local aftermarket community through the Bahasa Malaysia language.
“The website will be a good educational platform in the areas of braking systems and safety information, allowing Malaysians to access trending global news and information personalized for them in the Bahasa Malaysia language.”, said Hong Lee Ching, Managing Director of Emerald Auto.
Despite its reputation as a premium manufacturer of braking products for high-performance vehicles, Brembo also emphasizes high quality yet affordable aftermarket products designed for passenger vehicles, including PROTON and Perodua models.
“Brembo as a global leader in brake system technology, products, and service sees the partnership with our official partner in Malaysia, Emerald Auto Parts as valuable and sustainable. The initiative of the Bahasa Malaysia version of our website shows the power of our long-standing partnership. Malaysia is a chosen destination for Brembo to penetrate South East Asia (SEA) market mainly because of Malaysia’s maturity in aftermarket sector, efficient infrastructure, and great support from the government agency, MARii,” said Eric Ni, Brembo Asia Pacific General Manager (Aftermarket).
The availability of a localised Brembo website increases accessibility to curated global news and updates surrounding braking and safety systems, allowing the aftermarket community and the public to keep themselves updated with the latest and best practices implemented by world-renowned automotive companies.
For more information, visit https://www.bremboparts.com/asiapacific/ms