The Mazda3 has won the 2020 World Car Design of the Year award, which really did not come as a big surprise. World Car Design of the Year is one of the special awards at the World Car Awards. The Mazda3 is the second Mazda to be called World Car Design of the Year, following the Mazda MX-5 (a.k.a. Roadster in Japan) win in 2016.
Mazda3 benefits from Mazda’s design philosophy of “Car as Art”. The Mazda3 adopts the latest matured Kodo design, which has received recognition all over the world. Taking inspiration from Japanese aesthetics, Mazda adopted a “less is more” approach when designing the Mazda3 and stripped away superfluous elements from the car’s form.
The result is a unique design that creates subtle undulations of light and shadows gliding over the car’s smooth body, giving birth to a natural and powerful expression of vitality. Furthermore, despite sharing the same model name, the hatchback and sedan models have distinct personalities i.e. the design of the hatchback is emotive, while the sedan is elegant.
Mazda marks one hundred years of existence this year, and is continuing the way it has always built cars i.e. providing driving pleasure with the aim to brighten people’s lives in any era. Moving forward into its next hundred year, Mazda aims to continue to take on the challenge to create unique products, designs, technologies and customer experiences, hoping to offer something special to car-loving customers who will want to treasure and hold onto for as long as possible.