PROTON welcomes lauds the government’s move to transform Malaysia into a hub for the development and production of Next Generation Vehicles (NxGV) and critical components, outlined in the National Automotive Policy 2020 (NAP). The new strategy will present opportunities to the automotive industry players to introduce new technologies to the country while also elevating the skills and capabilities of the local vendor community.
PROTON is 50.1% owned by DRB-HICOM and 49.9% by Geely Auto and is in a position to leverage on its shareholders’ strengths, giving it access to local ecosystems via DRB-HICOM and access to new technologies via Geely Auto Group, to seize opportunities presented by NAP 2020.
Pending more details from the NAP 2020 framework, PROTON will carry on with its schedule of investing in new products & technologies as well as its plant & manufacturing facilities. The company will also continue to work with local vendors and promote investments in new technologies, especially through strategic collaborations to infuse technical capabilities and expand commercial viability.
As for its sales network, PROTON wants to enhance the ownership experience for its customers, through the expansion of integrated services in 3S / 4S outlets throughout the country.
“The unveiling of NAP 2020 shows Malaysia is moving towards the adoption of new technology vehicles featuring electric and hybrid powertrains as well as autonomous and connectivity technologies. PROTON’s two shareholders grant us access to Malaysia’s automotive industry ecosystem as well as the technologies needed for NxGV models, one of the main thrusts of the policy. There are still many steps to take and PROTON is confident with the correct policies in place, we will be able to contribute towards Malaysia achieving the goals set out in NAP 2020,” said Dr Li Chunrong, Chief Executive Officer, PROTON.