At the end of 2019, a group of 14 lucky Shell Rimula customers from Malaysia joined 180 others from 18 countries at the 2019 Shell Rimula Ultimate Stopover in Barcelona, Spain. This all-expense paid 5-day-4-night trip was to give the participants a deeper insight into the innovation-driven world of Shell Rimula, the company’s brand of diesel engine oils, as well as to enjoy the sights and sounds of the vibrant Spanish city renowned for its arts, culture, cuisine and football.
“There is an incredible amount of work being done behind the scenes at our Shell laboratories and it is not always possible to show them to our customers. The annual Shell Rimula Ultimate Stopover provides the perfect setting for our customers to get direct access to our panel of Shell experts and scientists. Our customers are given the opportunity to take a break from their busy daily routines and immerse themselves into the world of Shell Rimula through well-planned activities such as driving, dining, exploring science and networking,” said Shell Lubricants Marketing General Manager, May Tan.
One of the participants from Malaysia, Steven Wong said: “I was impressed by the technology sessions as they were very informative and useful. I found the eight steps to lower emissions as suggested by Dr Wolfgang Warnecke, Shell’s Chief Mobility Scientist, relevant and practical as they help reduce fuel consumption”.
“I never thought I could compete with the many established Shell Rimula customers in the B2B segment. My service centre caters to mainly passenger cars. However, I have been recommending the new Shell Rimula Light Duty range to customers who own 4X4 vehicles. User feedback has been extremely positive, and I plan to introduce this new lubricant to more customers,” commented Victor Ting, a workshop owner from Miri, Sarawak.
Participants of the Shell Rimula Ultimate Stopover Barcelona trip got to learn about the development of new powertrains as well as the growing adoption of new technologies such as data analytics, Internet of Things (IoT) and telematics that would change the way vehicles are maintained.
Vehicle maintenance is usually carried out according to predetermined schedules by average meantime between failures. Vehicles were taken off the road while all sub-systems were checked and repaired where necessary. Today, connected sensors on each of the vehicle’s key components, provide fleet management with continuous monitoring, and notify engineers when a component needs attention. Access to the latest data allows preventive maintenance to be tailored to each component. Nevertheless, fleet managers would still be required to update their knowledge, especially on the right lubricant for each powertrain, operating environment and use.
The 2020 Shell Rimula Ultimate Stopover Promotion will feature a trip to Tokyo, Japan.