Honda Malaysia is carrying on its initiative to improve customer experience and convenience by expanding the Body & Paint Centres (BP) at its dealerships. Honda Malaysia has opened six new BP Centres this year, that have commenced operations. This brings the total of Honda BP Centres in the country to 28.
The company has been actively working on enhancing customer experience at all Honda dealerships, in line with its direction to provide the ‘Joy of Buying’ to its customers and peace of mind in its after-sales services. As Honda Malaysia has maintained consistent sales growth for the past 5 years, which saw an average increase of 30% from 2014 to 2018, it also translated to an increase in after-sales service intakes.
As of October 2019, Honda Malaysia had recorded over 36,000 BP service intakes, a 40% increase from the same period last year. The company attributes this increase in BP service intakes to the customers’ understanding for the need of genuine Honda bodywork, parts as well as paintwork for their Honda vehicles to ensure quality and long-term use.
According to Mr. Toichi Ishiyama, Honda Malaysia Managing Director and Chief Executive Officer, the company is striving to provide more after-sales convenience to its customers and believes that by extending the BP Centre footprint, it will help the brand to meet this increasing demand as well as offer higher quality after-sales service and benefits to its customers.
“All our dealerships are also equipped with advanced facilities and equipment to ensure that our customers’ vehicles are well taken care of. To top it off, Honda Malaysia provides quality products in our BP Centres. This includes Waterborne paint, the revolutionary green product as well as genuine Honda parts that are certified by Honda Motor Co., Ltd. We are also working closely with our dealers to deliver top-notch customer experience from sales to after-sales,” he added.
Honda’s BP Centre provides a one-stop convenience to customers to assist them with vehicle inspection, accident repairs, painting, quality check after maintenance and many more. By having the know-how and experience associated with such services, Honda BP Centres are able to provide customers with peace of mind by preparing all the necessary documents for insurance claims and other associated processes.
Further, the specialised technicians at the BP Centres have undergone training that is purposefully designed with emphasis on providing outstanding service to customers as well as ensuring all repairs and maintenance are performed according to set guidelines and quality. In the training, Honda Malaysia has also emphasised the importance of having a professional and thorough approach toward customers in terms of briefing and explanation of the process before commencing the work.
For more information on Honda Malaysia BP Centres, you can call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my for more information.