The all-electric Mazda MX-30 has been unveiled at the 2019 Tokyo Motor Show by Mazda Motor Corporation. This Japanese automaker might be late to the electric game but this delay could be to the brand’s advantage.
The MX-30 represents the brand’s third new-generation model, styled on the ‘Car-as-Art’ ethos that provides an updated expression to its Kodo – Soul of Motion design language. Similar to Mazda’s current line-up, the MX-30 sports a handcrafted look.
Spaces in and around the center console give the cabin an open feel, and environmentally conscious materials such as cork (perhaps a tribute to the company’s original business as an artificial cork manufacturer?) and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space. Additionally, the MX-30 adopts ‘freestyle’ suicide doors that do away with the B-pillar.
In line with Mazda’s human-centric philosophy, engineers worked to deliver the same Jinba-ittai driving joy that every Mazda offers in this EV as well. This means it is equipped with e-GVC Plus (Electric G-Vectoring Control Plus). The MX-30 is powered by Mazda’s new electric-drive technology, e–Skyactiv that produces 141 hp and 254 Nm of torque to the front wheels. The version shown is the European version where power is supplied by a 35.5kWh lithium-ion battery with a refrigerant cooling system. The battery can be charged using either the CHAdeMO or COMBO standard and fast DC charging is also possible. The battery sits in the floor in a frame that is connected to the vehicle body in 20 spots, adding rigidity and reducing road noise.
“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, Mazda’s Representative Director, President and CEO at the show. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”
Will the Mazda MX-30 come to Malaysia? That would very much depend on the government’s support for electrified vehicles in terms of policy, incentives and infrastructure.