Porsche is starting a new chapter in the brand’s history with the opening of the new factory for the Taycan in Stuttgart. The Porsche Taycan is its first all-electric sports car, and the new factory heralds a new era for the brand as well as for automotive production. Production of the Taycan is networked and flexible, making use of automated guided vehicle systems instead of traditional conveyor belts to transport components and vehicles from station to station.
“We have a level of responsibility for the environment and society. Production of the Taycan is already carbon-neutral. Heritage meets the future at our parent plant in Stuttgart-Zuffenhausen, which is the heart of the brand”, explained Oliver Blume, Chairman of the Executive Board of Porsche AG.
The Mission E concept vehicle was introduced at the IAA motor show in 2015, and in less than 48 months since, Porsche marks the start of production for the first Taycan customer vehicles. The new production facility sets new standards in terms of energy efficiency and environmental friendliness. “We are committed to the climate protection targets agreed in Paris in December 2015 and have a clear responsibility to cut environmentally harmful emissions. However, our sustainability strategy goes much further than decarbonisation,” said Albrecht Reimold, Member of the Executive Board for Production and Logistics of Porsche AG. The company’s goal is to pursue the goal of a Zero Impact Factory i.e. production without any negative impact on the environment.
“We call our journey into this new era Porsche Production 4.0. We are using state-of-the-art technologies to network the digital world with the mechanical world,” Albrecht Reimold continued. “The focus at Porsche is still on people. Porsche employees are an integral part of the project. After all, we produce vehicles by people for people.”
The production of the Porsche Taycan will see 1,500 new jobs created at the Zuffenhausen site, demonstrating that electromobility is generating employment at Porsche. While constructing the new factory and preparing for production, Porsche had also implemented an unprecedented training programme to familiarise all employees with the unique features of electromobility. In total, the company expects to invest more than six billion euros in electromobility by 2022. The company has thus far invested a total of 700 million euros in the new production facilities alone, one billion including the new body shop, which will also be used for the current generation of the Porsche 911. The new factory complements production of two-seater sports cars – 250 vehicles from the 911 and 718 series roll off the assembly line every day at the historic Zuffenhausen site.
Andreas Scheuer, Federal Minister of Transport and Digital Infrastructure commented: “Electromobility is creating around 1,500 new jobs in carbon-neutral production here in Stuttgart-Zuffenhausen. Porsche is therefore making an important statement about electric driving and German engineering. It is important now that everyone benefits from the technology and experiences – both manufacturers and customers. We need the electric Beetle effect on the road – as quickly as possible.”
Winfried Kretschmann, Minister President of the State of Baden-Württemberg said: “The Porsche Taycan shows that the mobility revolution is taking place now right here in Baden-Württemberg. By virtue of the fact that Porsche has not just created a revolutionary product in Zuffenhausen but also a revolutionary production facility, the company is clearly demonstrating that we here in the south-west are at the forefront of the reinvention of the car. I am particularly pleased that Porsche is investing locally with production of the Taycan at its parent plant in Zuffenhausen – and is therefore investing in Stuttgart, the state of Baden-Württemberg and its people. I would like to express our sincere thanks on behalf of the whole state government.”
Fritz Kuhn, Mayor of Stuttgart added: “The investment by Porsche sends out a strong message about Stuttgart. Where others just talk, Porsche acts.”
“The zero-emissions Taycan is a new Porsche icon,” remarked Blume. “It is different to our previous vehicles, yet is still a typical Porsche – innovative, sporty and emotive.”