Chevron Malaysia Ltd has dressed up 62 Grab cars in Caltex with Techron livery as part of the brand’s ‘Fuelling The Future Of Malaysia’, as well as to mark the country’s 62nd Merdeka. “Since our presence here from 1936, Caltex has had the privilege to be part of the tremendous growth which Malaysia has achieved. Today, we have more than 400 Caltex service stations around the country carrying our proprietary Caltex with Techron fuel,” said Shahid Ahmed, Chevron’s Country Chairman for Malaysia.
The ‘Fuelling The Future Of Malaysia’ campaign is a nod to the Caltex brand’s rich history and its long-term commitment to Malaysia. The livery on the cars of Grab Malaysia, the ride-hailing service, also serves to remind motorists of Caltex fuel’s recent success at a Guinness World Record feat with a 28-year-old car.
“The new livery not only shouts about the achievement but is also symbolic of our growth with the country through these 62 years of independence. This campaign, in many ways, reiterates our commitment to continue powering the nation’s progress true to our theme, ‘Fuelling The Future Of Malaysia,” added Shahid.
This campaign also involves giving Caltex customers a chance to win a Volvo XC40 SUV (among other prizes), with a minimum purchase of RM40 worth of fuel at any Caltex service station nationwide. This promotion will end on 31 October 2019.
On-hand to meet the Grab car drivers and Caltex customers was Dato’ Hans Isaac as Caltex Malaysia’s Celebrity Partner. “With the new livery donned by these cars, I feel proud that as a nation, we have progressed so much and that Caltex has always been there to witness it. You can tell that through it all, Caltex has always been committed to its customers. But more than that, they are renowned for their high-quality fuels and products. I personally know many drivers who use Caltex with Techron as their fuel of choice and being a user myself, I truly attest to its benefits, which was also recently proven in Chiang Rai,” he said.
Find out more at www.caltex.com/my.