KL Fashion Week 2019 will be held in Pavilion Kuala Lumpur from 21 to 25 August, with over 80 local designers showcasing their talent at this ready-to-wear fashion event. As the official car sponsor for KL Fashion Week (KLFW), Lexus will also be showcasing its design talent with the Lexus NS, ES and LC500.
Lexus Malaysia will also help keep KLFW’s guests fashionable, providing a fleet of courtesy vehicles for VIP guests, that include the Lexus NX F-SPORT and the top-of-the-line Lexus LS500.
“Lexus has long shared a close identity with international fashion. The luxurious designs, attention to detail, superior craftsmanship and an appreciation for definitude are just some of the core values that both the audience at the KL Fashion Week and Lexus customers can closely identify with,” said Mr. Akio Takeyama, Deputy Chairman of Lexus Malaysia.
As a leading luxury brand that is closely aligned with cutting-edge design and superior craftsmanship, Lexus is keenly aware that innovative and captivating designs play a key role in engaging the soul.
As part of the brand’s efforts to further the love of arts and in support of the Malaysian doodle art community, the Lexus NX on display at the Bukit Bintang entrance to the Pavilion Kuala Lumpur mall will be part of an installation, featuring a wrap of the winning Doodict design chosen from over 80 entries in a local doodle art competition.
Lexus Malaysia has been actively celebrating doodle art as a growing art form and has been collaborating strongly with the Malaysian doodle art community as a means of embracing this diverse pool of creativity and to inspire new talent who will further this creative lifestyle.
Another collaboration at KLFW 2019 will feature fashion icon Alia Bastamam. Through a series of videos produced with Lexus, Alia shares her fears, her inspirations and how her story closely relates to the three pillars of the Lexus brand story; Anticipate, Innovate and Captivate.
“Whether it is in a car or high fashion, the appeal of great design can never be underestimated. A wonderful piece of art, captivating blend of colours or innovative use of fabrics are all able to bring about an imaginative emotion that is capable of transporting us beyond the ordinary,” said President of Lexus Malaysia Mr Ravindran K.