The all-new DS 7 Crossback SUV has been launched in Malaysia. DS Automobiles is part of French automaker, Groupe PSA, and is a premium offshoot of the Citroën brand. The DS 7 Crossback is priced at RM199,888 on-the-road without insurance and comes with 5 Years Peace Of Mind warranty (or 120,000 km, whichever comes first); 5 Years 24-hour Roadside Assistance and exclusive access to SkyLounge by NAZA at Subang Skypark.
In conjunction with the launch of the DS 7, sole distributor Naza Euro Motors Sdn Bhd also launched the exclusive “DS Only You” programme which is a collection of services influenced by luxury brands, for customers to enjoy a unique DS experience.
The DS Only You programme includes:
- DS At Your Service – A multi-channel gateway to respond to customer questions and offer seamless interactive service.
- DS Assistance – 24/7 roadside assistance for accidents, tyre puncture, loss of car keys, and other similar incidents.
- DS Valet – Local collection/delivery of customer’s DS for maintenance requirements.
- Club DS Privilege – Exclusive access to the SkyLounge by Naza located at the Subang SkyPark Terminal.
- MyDS App – An app to allow customers to connect with their DS vehicle to track all the necessary journey information.
SM Nasarudin SM Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings Sdn Bhd said, “Designed to be charismatic, muscular and sensual, the All-New DS 7 Crossback demonstrates personality instantly with its elegant touches that is sure to turn heads on the road. The All-New DS 7 Crossback SUV is a premium SUV that comes with a competitive price without compromising the experience of the DS brand.”
“The All-New DS 7 Crossback SUV is a model we have been anticipating to introduce in Malaysia. Its arrival signifies a new milestone for the DS brand in Malaysia, having come a long way since first stepping foot in Malaysıa in 2013. To meet demands for DS vehicles here, a flagship DS Store stands resolute in Petaling Jaya, the first in Southeast Asia to meet individual expectations of its discerning clientele.”
“Malaysians with a taste for premium SUV will find that the DS 7 Crossback SUV meets their every need, and we are confident in making an impact in the premium C-segment SUV market with the entry of DS’s proudest thoroughbred from a brand known worldwide for its exclusive and outstanding products and services,” he added.
The DS 7 Crossback comes in Performance Line trim, as clued by the DS Performance Line badge above the grille. On the inside, the Performance Line trim has a ‘Basalt Black’ grained Alcantara interior with Carmine/Gold top stitching, aluminium pedals and leather steering wheel. Further, the toggle switches on the chrome-finished central console feature a ‘Clous de Paris’ guilloche trim finish, while an exclusive animated watch in partnership with B.R.M Chronographs, the B.R.M R180, sits on the dashboard for a touch of elegance.
You will also get the distinctive DS LOUNGE which consists of a top-of-the-range FOCAL Electra® Hi-Fi audio system, with 14 speaker drivers positioned around the passenger compartment. Other features inside include an 8″ central touchscreen that manages the multimedia interface, the entire DS CONNECT offer, wireless charging, and Apple CarPlay, Android Auto and Mirrorlink connectivity, as well as a 12.3″ screen dedicated to the digital instrument cluster with option for personalisation.
Other notable features include:
- DS ACTIVE LED VISION system which adapts in width and range to the road conditions and vehicle speed with five lighting modes – Town Beam, Country Beam, Motorway Beam, Adverse Weather and High Beam.
- DS 3D Full LED rear lights that are finished with 3D scale effect and textured black finish on the textured black rear trim.
Providing power for the DS 7 Crossback SUV is an efficient, high-torque 1.6L THP four-cylinder turbocharged engine which produces 165 hp @ 6,000 rpm and 240 Nm of torque from 1,400 rpm. This power is sent to the front wheels by a six-speed automatic transmission (EAT6). Official top speed is 220 km/h. The DS 7 Crossback SUV also features a new Electric Impulse Auto Gear Control with Paddle Shift for a thrilling drive.
Safety-wise, the DS 7 Crossback has a five-star EuroNCAP rating and is equipped with Anti-lock Braking System (ABS), Electronic Stability Program (ESP), Emergency Brake Assist (EBS), Electronic Brake-force Distribution (EBD), Emergency Brake Assist (EBA), Anti-skid Regulation (ASR), Dynamic Stability Control (DSC), Driver Attention Warning, six airbags, ISOFIX anchor points and passenger detection system.
Exterior colour options are Nera Black, Pearl White, Absolute Red and Platinum Grey.
You can check out the DS 7 Crossback at the new DS Store in Section 51A, Petaling Jaya, which is the first of its kind in Malaysia that offers a distinctive approach to customer experience for French know-how and high-end products.