There is a consequence to the increase in vehicle sales by Perodua and it should be felt by the automotive suppliers in Malaysia. Each model in the national carmaker’s vehicle line-up have over 90% local content, and this is helping the local suppliers which in turn benefits the local economy. In the first four months, Perodua vehicle sales hit 82,700 units, a 9.5% increase compared to the same period in 2018 (75,500 units).
This is the highest number of vehicles Perodua has sold in the first four months of any year in its history. In April, the company sold over 7,700 Myvis, 5,900 Axias, 4,200 Bezzas, 3,200 Aruz and 1,100 Alzas sold. Due to the strong demand for its models, the company had spent RM1.8 billion on local automotive suppliers for component purchases. For 2019, the company is projecting a budget of RM5.4 billion on local component purchases.
“The sales figures, which are internally generated, show strong continued support for our products and we, along with the country’s automotive ecosystem, consisting mainly of suppliers and authorised dealers, are sincerely grateful for this endorsement,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said. Dato’ Zainal said that Perodua will work further towards its commitment to purchase from domestic automotive component suppliers in the years to come, despite challenging market conditions.
“While Perodua awaits the Malaysian Automotive Association’s (MAA) official total industry volume numbers, we believe that Perodua’s market share is above 43% for the four-month period, thus directly benefitting the domestic economy as a whole. While it is too soon to set targets beyond 2019, we are cautiously optimistic that there will be growth for Perodua in the year 2020 and this will in turn directly benefit local suppliers,” Dato’ Zainal said.
The company’s recorded sales total of over 22,100 units in April 2019 is nearly 11% higher than April 2018’s 19,939 units, making it the company’s best-ever April in terms of sales. Dato’ Zainal added that demand for Perodua’s new seven-seater SUV, Aruz, has exceeded expectations, and that production has been accelerated to meet this demand and ease waiting periods to more acceptable levels.
“As for the Aruz, we are happy to report that in April we registered over 3,200 units – the most we have ever managed in a single month for the seven-seater SUV. This achievement is significant to us as the Aruz represents our latest transformation effort towards becoming a regional brand,” Dato’ Zainal commented.
“Since the order books for the Aruz opened on 3 January, nearly 20,000 bookings have been recorded, yielding an average of 170 bookings daily. And as of today, over 9,800 Aruz have been delivered since registrations began on 31 January – an average of more than 100 units daily – making it among the best-selling SUVs in the country.
“The Myvi continues to be our best-selling model – since its November 2017 launch we have delivered over 115,000 units to happy customers, who love the stylish looks, build quality, fuel efficiency, interior space and the amount of advanced equipment they get for the price,” he said.
“We wish all Muslims a blessed Ramadan and we will be working harder than ever to get as many cars out to our valued customers as we can within the month. We really appreciate the strong trust Malaysians have placed in us these 26 years, and we will continue to strive, via our products and services, to fulfil as many of your motoring needs and wants as possible,” he added.