Porsche AG announced that it sold 55,700 vehicles worldwide in the first quarter of 2019. This global number however, represents a 12% decline compared to the same period in 2018. Porsche AG attributes this shortfall to the changeover of the WLTP test which continues to have an impact. The WLTP (Worldwide Harmonised Light Vehicle Test Procedure) takes over from the NEDC (New European Driving Cycle) to measure fuel consumption, CO2 and other emissions.
Despite the reduction in delivery volume, the Cayenne SUV recorded growth of 35% that saw 18,310 units delivered. The new model has been available in all markets since this year. The greatest demand however, continues to be for the Macan, which saw 19,795 units delivered.
“2019 has started out challenging for us and for the entire automotive industry,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The changeover to the new WLTP test cycle and gasoline particulate filters has continued to occupy us in the first months of the year. In addition, the unusually strong start to 2018 meant that a comparatively weaker first quarter was to be expected.”
Another factor is the generation change for the top-selling Macan and the iconic 911 sports car. The new 911 was presented in Los Angeles at the end of November and is being gradually launched in the individual markets.
The USA however, saw positive growth of 8% in the first quater. With 15,024 vehicle deliveries, the US market is ranked second behind China. On the other hand, China recorded a decline in deliveries by 10% to 16,890 units due to the weakening overall market and customer reticence in expectation of the announced lower value added tax rate as from April. Deliveries in Europe were also lower than the previous year.
For the rest of 2019, Porsche expects a slight overall increase in deliveries compared with the previous year as it projects higher demand for its new products. “In particular the eighth generation of the Porsche 911, which started being delivered in Europe a few days ago, is in high demand from our customers, and allows us to look optimistically toward the future,” said Detlev von Platen. In September, Porsche will also present the Taycan as the first pure electric sports car.