Lexus partnered with designer John Elliot to create bespoke tyres to celebrate the launch of the first-ever 2019 UX. The Lexus UX is a luxury compact crossover engineered for the city, and the John Elliott-designed tyres, known as the “Sole of the UX”, are inspired by his John Elliott x Nike AF1 shoe. The tyres re-imagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design.
The collaboration features an all-white UX with custom tyre details inspired by Elliott’s design, including white on white layers, double-stitched leather, and a stepped metal air valve evocative of his stacked metal lace tip, and revealed at Elliott’s New York Fashion Week after-party earlier this month.
“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tyres inspired by classic, street-style sneakers.”
“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said John Elliott. “It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries.”
The Lexus UX was displayed alongside four artists’ renditions of the John Elliott x Nike AF1, a nod to the spirit of collaboration.
Lexus gave a preview of the UX at the recent Kuala Lumpur International Motor Show and hopefully, launch it in Malaysia soon.