Porsche Asia Pacific Sales Up 6% In 2018
Porsche Asia Pacific (PAP), a subsidiary of Dr. Ing. h.c. F. Porsche AG, has announced its regional performance, with sales up 6% in 2018 compared to the year before. Leading the pack of 13 markets under PAP’s purview is Singapore which delivered 567 units in 2018. This is followed by Thailand with 499 units; it is also the region’s fastest growing market with a 44% year-on-year growth. The overall performance reaffirms the status of the Porsche as a premium sportscar brand as it celebrates its 70th anniversary.
“2018 was an exceptional year for us”, said Arthur Willmann, Managing Director of Porsche Asia Pacific. “The strong sales performance across all models and markets underlines the full commitment and dedication of our importer partners across the region, the Porsche Asia Pacific team in Singapore as well as the Porsche headquarters. Together we celebrated 70 years of Porsche at the global Sportscar Together Day, enhanced our product offer in various markets and passed important milestones on the road to E-Performance – gearing up for our first all-electric model, the new Taycan and an even stronger 2019.”
The new Cayenne SUV, which was launched in Malaysia in July 2018, enjoyed an 86% year-on-year increase to 422 units, the fastest growth of any model line. Meanwhile, the Panamera continued its sales success in 2018 with an increase of 40% to 473 units (reviews are here and here). Further, the compact Macan SUV continues as the brand’s best-selling model in this region with 591 units delivered to customers. The impending launch of the new Macan later this year should allow the nameplate to continue this positive streak.
Among the two-door sports cars, the demand for 718 Boxster and 718 Cayman remains strong, having registered a 3% increase to 357 units, while the iconic 911 enjoyed a 51% increase in regional deliveries (304 units) in the year of its transition to the 992 generation, a remarkable achievement by any measure.
Sportscar Together Day in Bangkok, Thailand
Porsche Asia Pacific celebrated the 70th anniversary of Porsche with the Sportscar Together Day in Bangkok, Thailand in July 2018. Teaming up with Das Treffen, Southeast Asia’s largest Porsche gathering, and AAS Motorsport, the motorsport division of the official Porsche importer in Thailand, the event allowed enthusiasts to enjoy more than 300 Porsche vehicles on display throughout the course of a wide-ranging, interactive event day for the whole family, and also the chance to visit the Porsche Carrera Cup Asia race held concurrently in Bangsaen.
Porsche Asia Pacific to oversee New Zealand from 2019 onwards
In 2019, Porsche Asia Pacific welcomes New Zealand, a well-developed and professional market with a strong Porsche customer base, to its ranks. This makes it 13 markets in total that is supported by Porsche Asia Pacific (Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam).
Porsche Experience Centre Sepang, Malaysia
Rounding off the calendar, the Porsche Experience Centre Sepang enjoyed its most successful year to-date with an unprecedented number of track days as well as a record number of more than 650 participants and more than 800 visitors, making the facility the main hub for the Porsche Experience in Southeast Asia. With the E-Performance Nights it was also the first Porsche Experience Centre to debut a nearly 24 hour operation, offering customers and media the flair of a 24 hour race and guided night time driving on an illuminated FIA-certified race track.