Another company that starts 2019 on a positive note is Isuzu Malaysia, which has come out tops for the fifth consecutive year. It has maintained its No. 1 position as the nation’s preferred commercial vehicle (CV) brand for 2018, according to overall sales figures recently released by the Malaysian Automotive Association (MAA).
Despite market uncertainties and various economic hurdles, Isuzu Malaysia managed to secure its top spot as CV No. 1, by ending 2018 with total combined sales of 6,036 units of trucks from its various segments. Isuzu Malaysia leads the Commercial Vehicle segment by a difference of 584 units against its main competitor.
Chief Executive Officer of Isuzu Malaysia Sdn Bhd, Koji Nakamura expressed his delight and gratitude in his New Year’s address to business partners, and Isuzu Malaysia’s management and staff, over the brand’s success in achieving the top spot for the fifth consecutive year. Nakamura also added that this remarkable achievement would not have been made possible without the unyielding support and top-notch services rendered by Isuzu Malaysia’s skilled dealers and workforce.
“Despite facing market saturation, Isuzu Malaysia managed to surpass sales volume of well-known brands due to the tremendous effort put in by all parties involved. Dealer activities saw great improvements through various aftersales plans and measures, aside from timely fulfillment through the Isuzu Service Centre (ISC),” said Nakamura.
“Heading towards the 2019 target, Isuzu aims to be more ‘proactive’ in identifying new possibilities. We will move towards better support and greater cooperation between internal key divisions, to maximise business opportunities and enhance dealer development activities,” he added.
Going forward, Nakamura added that the company’s strategy remains the same i.e. to ensure that customer satisfaction always comes first. This will be achieved by handling customers’ needs with great care and consideration, aside from providing excellent after-sales services. Nakamura considers these value-added services as crucial in times of intense market competition and economic uncertainties.
For more details on Isuzu’s range of vehicles, please call 1-300-88-1133 or visit www.isuzu.net.my.