Proton Registers Strong Growth Following X70 SUV Launch

Proton Registers Strong Growth Following X70 SUV Launch

It’s a great way to kick off the new year for Proton with the company hitting three new highs at the start of 2019. In January, Proton registered a total of 7,007 vehicles, which represents an estimated market share of 14.5% (pending final confirmation by the Malaysian Automotive Association).

Proton X70_Standard 2WD_Side View_RM99,800_MalaysiaThis was largely led by the Proton X70 SUV which was recently launched in December 2018. The X70 set a Malaysia market record for most registrations by an SUV in its launch month. In January, a further 2,777 units of X70 were registered, the most for a C-segment SUV in a single calendar month.

Compared to the previous month, sales increased by 33.6% while it’s a 46.5% year-on-year growth compared to January 2018, making Proton the market leader in growth rate for the Top-3 automotive brands.

Another area where Proton leads the industry is in the number of 3S/4S facilities. There are currently 74 Proton 3S/4S outlets and dealers, with more set to open in 2019. This is in line with the company’s goal to achieve improved Sales Service Index (SSI) and Customer Service Index (CSI) target scores.

Proton_CEO_Dr Li Chunrong_Malaysia“Proton is thankful to be able to start 2019 on a positive note. We already knew we would end the month with the most 3S/4S outlets in the industry but the market leading sales growth rate figure and the record setting number of SUV registrations is due to the humbling support we have received from Malaysian car buyers. There is still a long way to go for the brand to fully recover but we will strive to continue to deliver a premium experience at our outlets while improving our model offerings,” said Dr Li Chunrong, Chief Executive Officer of Proton.

Proton Ang Pow promotion, 2019, MalaysiaFor the month of February, Proton is looking to maintain its sales momentum with an Ang Pow promotion. Buyers will be eligible for savings worth up to RM4,000, depending on the model they choose.

“In conjunction with Chinese New Year, Proton would like to continue to reward its customers with extra incentives for buying a brand new Proton car. The company would also like to wish all Malaysians a Happy Chinese New Year and remind them to drive safely during the festive period,” added Dr Li Chunrong.


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