Shell Malaysia has enhanced this year’s Malaysia Motorcycle Grand Prix (MotoGP) experience for fans and spectators at its Shell Hillstand in Sepang International Circuit, in celebration of its title sponsorship of the Malaysia leg in 2018.
This year’s Shell Malaysia MotoGP™ saw an attendance of over 103,000 fans who witnessed the world-class motorsports event. The exclusive Shell Hillstand was a vantage point for the adrenaline-packed action at Turns 13 and 14 of the race at Sepang, with a live feed broadcast of the race on two large LED screens for fans to catch all the action. Fans also had clear views of the track thus further immersing them into the action.
Besides the race, Shell Malaysia also introduced a sensory feast at the Shell Hillstand for those present. Visitors to the Shell Hillstand were welcomed with a display Ducati bikes at the entrance, including the Ducati Panigale™ Dyno, and access to a wide selection of food and beverages, available from the food trucks at the venue, as well as Shell’s very own deli2go, Costa Coffee, and TeaLive.
Additionally, the Hillstand included a variety of fun games and activities such as the MotoGP™ PS4™ Challenge that offered fans a virtual race track experience and the ‘Super Sepak’ soccer challenge. A Shell Reflex Challenge activity also tested participants’ reflexes and their foot-eye coordination.
At the Welcome Centre, guests were greeted with bike simulators, educational panels, and a 360° video projection on a giant motorbike helmet made from 100% recycled paper. Additionally, bikers had the opportunity to purchase the Shell Biker Value Pack during the race weekend which provided them eligibility to win a motorcycle on a weekly basis till 30 November 2018.
For the first time in the history of Malaysia MotoGP™, Shell unveiled its mobile fuel dispenser which enabled visitors to fuel up with Shell V-Power Racing right outside the race tracks. To complete the bikes’ engine performance and protection care, a Shell Advance Ride Thru service was available at the carpark, complimentary with every purchase of Shell Advance lubricant during the race weekend.
“Shell is committed to motorsports development in Malaysia, as evidenced by our title sponsorship for the Shell Malaysia Motorcycle Grand Prix. This year, our Shell Hillstand was designed to offer motorsports enthusiasts a unique experience with activities that incited their five senses. Our success here encourages us to continuously innovate our offerings with the hope of elevating the race experience,” shared Datuk Iain Lo, Chairman of Shell Malaysia.
“Our technical partnership with Ducati has been invaluable for the continued development of our Shell V-Power fuels and Shell Advance Ultra oils in the most testing environment. The on-going evolution on track has led us to innovate our products as we have a better understanding on what will deliver improved power, performance and protection for our customers’ engines, on and off track. When your bike is in top-notch condition, the degree of control it provides will assure you an enjoyable ride at all times,” he continued.
Shell has been the Malaysian MotoGP’s title sponsor in nine of the past ten seasons, since 2009, and has shared a rewarding partnership with Ducati since 1999. Shell supported Ducati Corse in the World Superbike Championship and the MotoGP™ World Championship. With over 150 race wins, this is one of the strongest and most successful collaboration in the world of premier motorcycle racing.
For more information on the Shell Malaysia MotoGP™, please visit www.shell.com.my/MotoGP