Volkswagen Passenger Cars Malaysia (VPCM) recently launched the “Volkswagen Cares” customer loyalty program to stamp the brand’s commitment to provide the best aftersales care for Volkswagen customers. For customers’ convenience and easier engagement, Volkswagen Cares is available as a mobile application (for iOS and Android).
The mobile app have sales and aftersales features, including service offers, owner rewards, educational videos and tips event updates, and 24-hours’ roadside assistance. Non-Volkswagen owners are also invited to download the mobile app to access offers, Volkswagen video content, as well as receive Volkswagen event updates via push notifications.
According to Erik Winter, Managing Director of VPCM, Volkswagen Cares is more than just a loyalty program. “Volkswagen Cares applies on all levels, be it to our colleagues, dealer partners and our other stakeholders. And more importantly, it is about how we interact, engage and serve our customers better.”
“Volkswagen is better experienced than explained, and this mobile app was conceptualized with this thought in mind. This mobile app not only makes our services more accessible to our customers, it is also a way for us to appreciate and connect with our loyal customers,” he elaborated.
A component of Volkswagen Cares is Volkswagen Care Plus (VCP) which is an exclusive program for owners with a VW vehicle 5 years or older. With a one-time payment of only RM138, VCP member privileges include three 20% service discounts vouchers, 2-year extension of Volkswagen’s Roadside Assistance, and a RM100 merchandise voucher, which can be viewed and managed within the mobile app. Interested customers can sign up at any authorised Volkswagen dealer to make payment before receiving their membership card.