Naza Italia, the official importer and distributor of the Ferrari brand in Malaysia, is bringing the brand out to the public with the launch of its first-ever unique experiential pop-up showroom at Pavilion Kuala Lumpur. The Ferrari Pop-Up Experience will be at the main entrance of Pavilion mall facing Jalan Bukit Bintang until 28 September 2018 and is the first of its kind in Malaysia. It is part of a regional showcase that offers the public a taste of the Ferrari lifestyle.
“The Ferrari Pop-Up Experience, an expansive open-air showroom that greets the eyes with the brand’s signature red hue, invites the public to explore the lavish world of the Prancing Horse. Ferrari is known to be a very exclusive brand, however on this occasion we are making it more accessible. Situated amongst other luxury brands at Pavilion KL, this experiential pop-up showroom really does offer customers insight into the lifestyle that complements Ferrari ownership,” said Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.
The pop-up showroom showcases two impressive V8 stallions from the brand’s current range i.e. the Ferrari Portofino and the Ferrari GTC4Lusso T. This is the first public appearance of the Ferrari Portofino in Malaysia since its official launch in May. The Portofino is named after one of the most attractive villages on the Italian Riviera in the Liguria Region. The V8 GT is a stylish symbol of elegant daily living, combining luxury, versatility and on-board comfort in a berlinetta coupé that effortlessly converts to a drop-top. It is the most powerful convertible car that Ferrari has ever produced, boasting an ability to unleash a tremendous 600cv and sprint from 0-100km/h in just 3.5 seconds.
The GTC4Lusso T is the first four-seater in Prancing Horse history to use a turbocharged V8 engine, presenting a whole new Ferrari GT concept that’s aimed at owners seeking a car that is sporty, dynamic, and ideal for driving on a daily basis. The grand tourer is further refinement of the shooting brake coupé, reinterpreting the concept with an extremely streamlined, tapered shape that gives it an almost fastback-like silhouette. The car’s 3.9-litre V8 turbo engine has a maximum power output is 610 cv at 7,500 rpm.
Also at the Ferrari Pop-Up Experience showroom is an exclusive lounge and reception space. A variety of Ferrari merchandise, from caps to mugs to shoes, are available.
In conjunction with the Ferrari Pop-Up Experience, Ferrari Malaysia is running a contest on Instagram from 22 to 28 September. Any member of the public with a valid Instagram account may enter the contest and all they have to do is follow the instructions provided on social media.
More exciting information about Ferrari Malaysia may be obtained from the official Facebook page: http://www.facebook.com/ferrarimalaysia.nazaitalia . Follow @ferrari.malaysia on Instagram for the latest updates and offerings of Ferrari and Naza Italia.