Groupe PSA and Naza Corporation Holdings had issued a joint announcement of the appointment of Laurence Noël as the Chief Executive Officer of the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah.
Besides being Chief Executive Officer of NAM, Laurence Noël has also been appointed as Groupe PSA’s Senior Vice President, ASEAN effective 1 May 2018. She will be reporting to Carlos Gomes, Executive Vice President, China & Southeast Asia.
Laurence Noël joined Groupe PSA in 1995 and has held various positions in Powertrain Projects and Programmes. She then took charge of the Powertrain, Platform and Module Programmes in 2014.
Her new position is based in Kuala Lumpur and she will be tasked primarily with accelerating the Group’s development in Southeast Asia, following the Group’s ‘Push to Pass’ plan announced in 2016.
Groupe PSA is a global automotive player and the second largest carmaker in Europe. It currently holds majority stake in the business operations of Naza Automotive Manufacturing (NAM). The automotive giant and Naza Corporation Holdings signed a share sale agreement and a joint venture agreement in February 2018, officially establishing shared operation of the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah, as the first manufacturing hub in ASEAN for Groupe PSA. This opened doors to further development of the state with increased job opportunities and transfer of technology.
The agreement also gives the Naza Group sole responsibility for the distribution of Peugeot, Citroën and DS Automobiles vehicles in Malaysia and, with Groupe PSA, will explore distribution prospects in other ASEAN markets.