Bentley Kuala Lumpur has officially announced the appointment of LAB as the official communications agency for Kuala Lumpur, Malaysia.
“Bentley is one of the most influential brands in the world. In Malaysia, we were looking for a partner who showcased in-depth understanding, not only about the brand, but what it truly meant to be a Bentley owner, as well as to engage with the emerging modern luxury segment. LAB was a clear choice as they provided valuable insights and demonstrated a comprehensive understanding of the luxury segment, as well as the behaviour of discerning Bentley owners.“ said Jerry Lee, Managing Director of Bentley Kuala Lumpur.
Marketing & Communications Manager, Andrew Wong added “2018 promises an exciting new chapter for Bentley and the future of grand touring in Malaysia. With LAB Group’s expertise in localisation and identifying detailed communication and experience touch points, we are confident that they are able to shape extraordinary experiences for our current and future Bentley owners, and ultimately drive the brand to the next level.”
LAB Group will be handling all PR and media communications duties, as well as media activation for Bentley Kuala Lumpur. LAB Group is a boutique consulting group with expertise in Brand, Strategy, Activation, Cinematics, Digital, Public Relations, Displays and Properties.
“We are extremely excited to be entrusted with the brand. Bentley and its owners are extremely well-traveled and discerning individuals with class and character. We look forward to working with Bentley Kuala Lumpur’s progressive management on bringing the brand experience to the next level for Bentley owners, as well as craft extraordinary experiences for the modern luxury segment in Malaysia”, said Imelda Yong, Group Marketing Director of LAB.