Perodua Initiates 5-Year Road Safety Campaign & Introduces Gear Up Child Seats

Perodua Initiates 5-Year Road Safety Campaign & Introduces Gear Up Child Seats

When was the last time we didn’t hear about some poor soul(s) flying out of a car in a collision and becoming part of the tarmac? Perodua probably didn’t not hear about it, which is why the company has initiated a 5-year nationwide road safety campaign to inculcate good driving habits among Malaysians.

Good driving habits can be as simple as following the traffic laws and displaying basic road courtesy. Of course, ‘road safety’ is a wide-ranging topic but Perodua will initially focus on just 4 habits i.e. (1) wearing seat belts when in the vehicle; (2) not using mobile devices when driving (it is against the law to do so); (3) using turn signals; and (4) putting children in child seats. Very simple habits but it’s easier said than done.

Perodua Road Safety Campaign, Datuk (Dr) Aminar Rashid Salleh, 2017And that’s the reason why Perodua is committing 5 years (initially) to this safety campaign. Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said that these safety messages will be communicated mainly via promotional materials in Perodua sales and service outlets nationwide. With approximately 1.2 million customers visiting its sales and service outlets annually, Datuk (Dr) Aminar is confident the company’s message will reach 1 million of its customers within a year of the program. “We will take this opportunity to educate on positive driving habits through these touch points,” he said.

Perodua Child Seats, Gear Up 2017In conjunction with the Perodua Road Safety Campaign, the company also launched its range of child seats under its Gear Up accessories brand. From now until Chinese New Year 2018, the seats will be offered at introductory prices of RM 660 (normal retail price: RM 790) for the infant seat, and RM 780 (normal retail price: RM 980) for the toddler seat.

The infant seat is designed for infants weighing up to 13 kg and comes in a choice of red or grey. The toddler seat is for children between 9 kg – 36 kg and comes in red or black. “We believe that the products we offer are competitive against other established brands and what’s more these come with our seal of approval,” he commented.

These seats come with ISOFIX mounting points, which will fit all Perodua vehicles produced from 2012 onward. You can visit any Perodua outlet to check out these child seats. The sales and service advisors will also be able to demonstrate proper installation of the seats. The company is also aware that some of its customers may not be able to shell out this amount at one go, which is why it is also offering the option for the child seat to be included in the car loan, if needed.

Incidentally, Perodua has been active in promoting road safety on social media since 2011 with its Tweckbot initiative. It has been offering free 50-point vehicle inspection for all Perodua vehicles every festive period.

“As part of this 5-year Road Safety Campaign, Perodua hopes to work with various government agencies such as Jabatan Pengangkutan Jalan Raya (JPJ), Jabatan Keselamatan Jalan Raya (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to make the roads safer. We are firm supporters of the government’s efforts in enhancing road safety and want to play our part,” said Datuk (Dr) Aminar.


Leave a Reply