The local sporting scene (and even some international ones) has been in dire need of sponsorship ever since some major advertisers/sponsors had been disallowed to continue funding sports and thus left a huge void. But the sport of badminton has a new hope with Daihatsu Motor Co., Ltd. which is contributing to the
development of badminton in Japan, Indonesia and Malaysia.
Daihatsu has announced its sponsorship of 2 Badminton World Federation (BWF) major tournaments, which is expected to attract the world’s leading players i.e. the DAIHATSU Indonesia Master 2018, and the PERODUA Malaysia Masters 2018 presented by Daihatsu (since they supply the technology to Perodua). The company had also sponsored the DAIHATSU YONEX JAPAN OPEN 2017 which was held in late September, where some of the top-ranked players duked it out. Based on the Daihatsu Group Slogan, “Light You Up,” this sponsorship is part of the company’s KOTODUKURI activities that focus on broadening interaction with customers and local communities.
Badminton is considered a national sport in Indonesia and Malaysia, 2 countries where Daihatsu has a close affinity with the local communities. Hence, Daihatsu’s decision to support badminton in these countries as a means of supporting the local communities in these countries in ways other than MONODUKURI.
Indonesia and Malaysia are where Daihatsu have their main overseas operations to develop affordable high-quality, low-cost, fuel-efficient mini vehicles catered to these markets.
Daihatsu intends to support the Japanese National Badminton and Para-Badminton Teams and at the same time, actively promote the development of the next generation of players through its sponsorship of the All Japan Elementary School ABC Tournament as well as other local events.