Hap Seng Star Officially Launches Mercedes-Benz Autohaus In Iskandar, Johor

Hap Seng Star Officially Launches Mercedes-Benz Autohaus In Iskandar, Johor

by -

Iskandar, Johor, 25 September 2017 – Hap Seng Star (HSS) and Mercedes-Benz Malaysia Sdn Bhd (MBM) have officially launched the Mercedes-Benz Hap Seng Star Iskandar Autohaus (HSS Iskandar) to further expand the brand’s presence in the southern state of Johor.

Hap Seng Star Mercedes-Benz Autohaus Iskandar Johor ShowroomHSS Iskandar is a full-fledged 3S centre that is managed by 18 well-trained sales and after-sales personnel. It has a showroom capacity of seven vehicles and eight work bays, capable of servicing 528 vehicles a month. RM5 million was invested into this 3S centre to cater to the increasing demand for premium customer service and experience in the south, especially in the Iskandar region which is an economic development corridor.

Built according to the Mercedes-Benz Presentation System II (MPS II), the global Autohaus benchmark of customer experience, HSS Iskandar includes lifestyle elements like the boutique and accessories area, customer lounge, and also a café for those who want a quick snack or a comforting beverage. In addition, Mercedes-Benz Services Malaysia is on-hand to provide financial services.

HSS Iskandar also offers Service Differentiation, a menu of customised personalised after-sales services tailored to customers’ individual needs. Services include Door-to-Door service – to pick up cars at customers’ preferred location, and Drop & Go service – for customers to drop off their cars outside business hours.

L-R: Hap Seng Consolidated Berhad, Group COO and Hap Seng Star Chief Executive, Mr Harald Behrend and Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner at the launch of the Mercedes-Benz Hap Seng Star Iskandar Autohaus.
L-R: Hap Seng Consolidated Berhad, Group COO and Hap Seng Star Chief Executive, Mr Harald Behrend and Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner at the launch of the Mercedes-Benz Hap Seng Star Iskandar Autohaus.

“HSS Iskandar is a testament to Mercedes-Benz Malaysia and Hap Seng Star’s long-standing relationship and continuous commitment in delivering the best customer experience to all regions in Malaysia. As the largest premium automotive dealer network, it is natural that we remain steadfast with our core objective, to deliver the best products, best service and most importantly, efficient after-sales to customers,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

“The launch today represents our ongoing efforts to enhance customer touchpoints, and bring the brand closer to the customers while further personalising a crafted experience. This once again reflects our continued efforts to give the ‘Best or Nothing’ to our valued customers, both existing and new,” concluded Dr Weidner.

Commenting on the launch, Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “As our first Mercedes-Benz Autohaus in Johor, HSS Iskandar represents Hap Seng Star’s entry into the southern region. Driven by our corporate philosophy, Passion for Excellence, we aim to deliver our unique retail and customer experience to Johoreans, and ultimately to serve our customers an exclusive Mercedes-Benz experience with utmost care and passion.”

Hap Seng Star has invested over RM248 million in nine locations nationwide to-date – Jalan Sultan Ismail (KL), Jalan Ipoh (KL), Kinrara (Puchong), Balakong, Bukit Tinggi, Iskandar (Johor), Kuching, Miri and Kota Kinabalu.

HSS Iskandar is located at No. 1, Ground Floor, Jalan Bestari 8/2, Taman Nusa Bestari, Johor; while its service centre is located a short 15 minutes’ drive away at No. 7, Jalan SILC 1/4, Taman Perindustrian SILC.

NO COMMENTS

Leave a Reply