Shell Malaysia has entered into a partnership with Costa Coffee, to have Costa Coffee’s self-serve coffee machines at selected Shell Select convenience stores. Currently, about 71 Shell stations have Costa Coffee self-serve machines in operation and Shell Malaysia has planned an initial roll out of these coffee machines in about 200 Shell Select locations nationwide over the next 12 months (with more in the pipeline). Costa Coffee, founded in 1971, is the largest coffeehouse chain in the United Kingdom, and 2nd largest coffee brand worldwide.
The state-of-the-art self-serve coffee machine is designed by renowned Italian design house, Pininfarina, and serves Costa Coffee’s freshly ground signature Mocha Italia blend. These machines have over 200 drink combinations, allowing you to customize your beverage. e.g. adding fresh milk or flavored syrups. Malaysia is also the first country for Costa Coffee to introduce a selected range of iced drinks.
Scott Martin, Managing Director at Costa Express said “We are delighted to extend our global presence with our launch in Malaysia, a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Malaysia, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world-leading on-the-go proposition, we will transform customer perception about the quality of on-the-go coffee available in Shell Select stores, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”
Besides barista-style coffee, the self-serve machines also offer iced flavored milk; the strawberry flavored milk is the best-selling here, according to Mr. Martin. Martin also mentioned that Costa Coffee will look into introducing local flavors as part of the company’s continuous innovation of its product line-up.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said “Shell places customers at the heart of everything we do, and our retail mission is to make their life’s journeys better by giving them one less worry on the road. We’re continuously upgrading our stores to include a food oasis so our customers can have a better retail experience on-the-go. Our food oasis offers quality pastries from deli2go that are baked fresh in-store every day, alongside other options from local and international food & beverage providers.”
“The partnership with Costa is in line with our mission to enhance our customers’ retail experience. Now customers and coffee enthusiasts can enjoy quality coffee on-the-go; and we hope Malaysians will visit Shell Select to experience the convenience and taste of Costa Coffee,” Shairan added.
Visit shell.com.my for the locations of Shell Select stores with Costa Coffee.