Perodua Rolls Out 1 Millionth Myvi

Perodua Rolls Out 1 Millionth Myvi

Some like it, and some have nothing good to say about it but the Perodua Myvi is undeniably one of the most practical and attractively packaged compact cars in the market. And rolling out the 1 millionth Myvi off the production line is testament to its popularity.

The Perodua Myvi was launched in 2005 and stayed as the top-seller in the country until the end of 2014; it still remains one of the bestsellers and is Perodua’s most-produced model.

“The Perodua Myvi has set a new standard for us in terms of products offerings as well as customer expectations and it is our benchmark for all our future models,” Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said.

Mr Masanori Takahashi placing the Perodua logo on the 1 millionth Myvi as Perodua Auto Corporation Sdn Bhd Vice President Dato’ Zainal Abidin Ahmad (left) looks on.
Mr Masanori Takahashi placing the Perodua logo on the 1 millionth Myvi as Perodua Auto Corporation Sdn Bhd Vice President Dato’ Zainal Abidin Ahmad (left) looks on.

Last weekend, Perodua held a special “line-off” ceremony at its manufacturing facility in Sungai Choh, Rawang officiated by Perodua Auto Corporation Sdn Bhd (PCSB) President, Mr Masanori Takahashi and PCSB Vice President, Dato’ Zainal Abidin Ahmad.

“Also, based on our internal calculations – all our models, the Myvi, Alza, Axia and Bezza retain their spot as the most preferred vehicles in their respective segments. We wish to thank all Malaysians for their support,” Aminar added.

Perodua sold 81,900 vehicles in the first 5 months of 2017 which represents a 5.9% year-on-year increase (from 77,300 units).

“We estimate that the total industry volume for the first 5 months of the year to be 233,700 units. Based on this number, our market share for the year so far is at 35%,” Aminar said.

Perodua Myvi 1,000,000 Unit Line-Off 2017“We are cautiously optimistic of achieving our 202,000 sales target for this year despite the continued tough and challenging market condition,” he added.

Although the company’s priority is still to fulfill local demand, Perodua has been exporting the Myvi since 2006 to countries like Mauritius, Brunei, Singapore, the United Kingdom, Fiji and Nepal. Further, the Myvi is also exported to Indonesia as the Daihatsu Sirion; its biggest foreign market with nearly 31,000 units sold since 2007. Total exports of the Myvi / Sirion since 2006 amounts to 35,400 units.

NO COMMENTS

Leave a Reply