Proton Edar Gets New CEO

Proton Edar Gets New CEO

PROTON Holdings Berhad (PROTON) has announced the appointment of Encik Abdul Rashid Musa as the new Chief Executive Officer of PROTON Edar Sdn Bhd (PESB). PESB is a wholly owned subsidiary of PROTON, which is involved in the distribution of Proton cars and providing sales and after sales services to customers. The appointment of Encik Rashid took effect on 1 February 2017 and he replaces Encik Rohime Shafie, who has been re-assigned to DRB-HICOM as Head of Automotive in the Automotive Distribution and Manufacturing & Engineering Division reporting to Dato’ Abdul Harith Abdullah, Chief Operating Officer, Automotive Distribution and Manufacturing & Engineering, DRB-HICOM.

Encik Rashid comes with over 27 years experience in the automotive field, with involvement in various automotive projects and organizations. He graduated with a Bachelor’s Degree in Mechanical Engineering from the University of Malaya in 1989 and was involved in areas of manufacturing, research & development, and management. He is also a strong advocate of passenger safety and has given talks in the education of passenger safety and importance of regulations on safe vehicles in the country.

Prior to this, he was the Chief Technical Officer of PROTON where he held several portfolios, including being instrumental in the development of the four new models in 2016. He also sits on the Board of several PROTON subsidiaries and was previously the head of several companies in the DRB-HICOM Group.

PROTON is confident that Rashid will continue to lead PESB on its growth trajectory to further improve its market share. Rashid will continue to drive PROTON’s “Customer First” culture within PESB with the objective of delivering quality products and services throughout PROTON’s extensive network in the country. Leveraging on his technical background, Rashid will be able to drive further improvements in the network improvement plan especially in enhancing the after sales service.

PROTON Chief Executive Officer, Dato’ Ahmad Fuaad Kenali welcomes Rashid as the new head of PESB and thanks Rohime for his dedication and commitment while serving PROTON and PESB since his secondment to PROTON on 20 August 2014.



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