New Managing Director For Goodyear Malaysia
Goodyear has officially announced its appointment of Ben Hoge as Managing Director of Goodyear Malaysia effective 1 August 2016, succeeding Andy Cooper, who was Interim Managing Director at Goodyear Malaysia.
Mr. Hoge joins the Malaysia operations from Goodyear Benelux, Belgium where he was Managing Director since 2014, and had led a team of 130 associates and set new record in sales and tire volumes throughout 2014. He was previously Finance Director at Goodyear Benelux in 2010 where under his leadership the company achieved record double digit growth over two consecutive years before being promoted to Finance Director of Goodyear EMEA, Commercial Tires where he played a key role in the Commercial Leadership Team involved in the development of strategy and improvement of planning / processes and overall business development.
Prior to joining Goodyear, Mr. Hoge had more than 19 years of business experience in finance and sales, holding various positions across multinational companies such as Fosters, Sara Lee, Douwe Egberts and Akzo Nobel in The Netherlands, France, UK and Belgium. Mr. Hoge holds a Master’s Degree in Business Economics and Business Administration from the University of Groningen, and a Post-Graduate Degree in Registeraccountant (RA; Dutch CPA qualification) from the University of Amsterdam in The Netherlands.
In Malaysia, Mr. Hoge will oversee the organization’s operations, maintain operational excellence for the tire plant and execute new business strategies to strengthen Goodyear’s position in Malaysia.
“Malaysia has always been a key market for Goodyear in the APAC region. There are ample growth opportunities in this market for passenger and commercial tire segments, as well as the capability to cater to neighbouring markets through our local facility. We believe Ben’s extensive credentials and proven track record in Goodyear will help us realise our business objectives and catapult Goodyear Malaysia to greater heights.” said Andy Cooper, Managing Director of Goodyear ASEAN.
