Earlier this week, Lexus delivered the NX 300h compact crossover to its one millionth hybrid vehicle customer in Milan, Italy – Mr Aldo Pirronello. “This is my first Lexus. I chose this brand because I really value it. I was surprised to hear that I was the buyer of the 1000000th hybrid Lexus, and I am honored to celebrate this important milestone with Lexus!”, he said.
About 11 years ago, the premium Japanese marque started off with the Lexus RX 400h SUV thereafter setting a trend for premium and luxury marques to offer hybrid variants. And even today, Lexus still leads with the widest range of hybrid variants available from a premium brand, from the CT hatchback to the GS midsize sedan to the RX SUV.
“We have set ambitious environmental goals for 2050, the popularity of the hybrid technology worldwide is extremely important for us to achieve those goals. I’m extremely happy that over 1 million customers worldwide have put their faith into our Lexus hybrid line-up,” Tokuo Fukuichi, President of Lexus International, commented.
Petroleum-electric hybrid is regarded as a stepping stone to alternative powertrain technology and reducing dependency on fossil fuels. Japan, Europe and North America remain the biggest hybrid markets for Lexus.