CNBC Renews Partnership With Formula E
Business and finance media network, CNBC International has renewed its global partnership with Formula E, the world’s first fully-electric racing series.
Launched in September 2014, Formula E is the brainchild of the FIA (motorsports governing body – Fédération Internationale de l’Automobile); the FIA wanted to use motorsports to help promote the electric car industry and to use the series as a framework for research and development.
The partnership will see CNBC and Formula E broaden their mutual audiences across the globe. CNBC branding will appear trackside at Formula E races and also across the brand’s respective digital channels.
Now into its second season, the next race in the series takes places in Long Beach, California on 2 April, where CNBC branding will be visible around the city-based route. The London leg of the series will take place on 2 July with CNBC planning a series of events which will engage the network’s elite business audience.
“We have been working with Formula E since its launch in 2014 and are delighted to continue our relationship. Although we are primarily about delivering cutting edge business news, we are pushing the boundaries of the brand as we continue to proactively target the influential and aspirational business audience,” said Finola McDonnell, Vice President of Marketing and Communications at CNBC International.
Check out the highlights of world’s first 360-degree view of the Buenos Aires ePrix which concluded on 6 February here.
