Mercedes-Benz Malaysia Sdn Bhd and their long-time authorized dealer, Cycle & Carriage Bintang Berhad (CCB), today officially unveiled the newly upgraded CCB Autohaus in Petaling Jaya.
CCB spent RM 7 million on the latest upgrade, bringing their total investment to this center to RM 43 million and marks another milestone in their partnership with Mercedes-Benz. The CCB PJ Autohaus carries Mercedes-Benz’s latest corporate identity which is aimed at enhancing customers’ experience.
“As the inventor of the automobile, for 130 years we have been setting the benchmark in automotive excellence, especially customer experience. Our CI (corporate identity) is a fundamental aspect of this pursuit of excellence and a key component in the Mercedes-Benz DNA. The CI is also instrumental in maintaining a significant and identifiable presence throughout our dealer network which is why our partners, Cycle & Carriage Bintang Berhad and their relentless enthusiasm for the brand has been so valued,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
The CCB PJ Autohaus is located on Lot 19, Jalan 51A/219, Off Federal Highway, 46100 Petaling Jaya, Selangor and is the largest Autohaus for CCB, with the latest AMG Performance Centre housed on the first floor. CCB PJ is also the first Autohaus to feature the latest brand design exterior Wall Star.
Covering 150,210 sq ft, CCB PJ can accommodate 21 vehicles in its showroom and is managed by 36 retail staff and 79 after-sales staff. CCB PJ also caters to after-sales service demands with a work bay capacity for 40 cars, providing general and specialized repair solutions.
This Autohaus is filled with many customer conveniences like an extended customer lounge area with a vertical garden and the latest i-Showroom which includes digital touchscreens and tablets for customers to gain a better understanding of Mercedes-Benz product features and sales processes. CCB PJ also incorporates all the key aspects of the Mercedes-Benz Presentation System II (MPS II), the extensive guide to showroom design.
“Our history and legacy is intertwined with the Mercedes-Benz brand. We remain ever committed to the growth of the brand in Malaysia and next week we will be introducing our newly renovated Autohaus in Georgetown. By end of February we will be relocating from our present showroom in Jalan Tun Razak to the latest and trendiest location in town at the TREC KL. By mid of this year CCB will opens its 12th Autohaus in the country at Cheras to serve the south of Klang Valley customers. Our dedication towards delivering exceptional customer experiences continues with another RM 30 million investment over the next two years to upgrade our Autohaus in Alor Setar, Bukit Tengah, Juru, Ipoh, Mutiara Damansara and Johor Bahru. We aim to continue creating great new experiences for our customers for many years to come,” said Cycle & Carriage Bintang Berhad Chief Executive Officer, Dato’ Wong Kin Foo.
CCB embarked on the Mercedes-Benz Brand journey in 1951 and today, CCB continues to grow and create new Autohaus experiences to complement its customers’ needs. Currently CCB has 11 locations nationwide with 7 3S Autohaus, 2 1S showrooms and 2 2S service centres.