Ford Gives Students ‘Driving Skills for Life’ Ahead Of Chinese New Year...

Ford Gives Students ‘Driving Skills for Life’ Ahead Of Chinese New Year Celebrations

A DSFL participant getting involved in the hands-on driving session with the Ford Fiesta

Ford Motor Company has continued its efforts to raise road safety awareness in Malaysia through its global Driving Skills for Life (DSFL) programme, expanding it to 2 more higher education institutions – German Malaysian Institute and Taylor’s University.

The free-of-charge DSFL workshops held in January were specially tailored to address challenges faced by young drivers, such as inexperience in dealing with unexpected situations, distracted driving and the importance of ensuring child seats are securely fastened. The tips are especially timely as many students prepare to drive home for the Chinese New Year holidays.

“Driving Skills for Life is a hands-on training programme designed to help drivers develop essential skills to stay safe on the road, which is especially important for newly licensed drivers like university students,” said David Westerman, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.

Ford DSFL Class

Research conducted by the Malaysian Institute of Road Safety (MIROS) show that 80% of traffic accidents are caused by human error. Ford’s DSFL programme encourages safe driving by equipping participants to make the correct decisions when behind the wheel, to reduce the chance of these accidents occurring.

“At Ford, we take road safety very seriously. Driver training, education and public awareness are all key to helping make a difference,” said Westerman. DSFL sessions start in the classroom, with participants learning about a range of topics from steering control to understeer and oversteer to tips for highway driving as well as driving in the rain.

Participants also learn about the dangers of driving under the influence of alcohol, by wearing specially designed gear that helps simulate the experience of driving while movement, coordination and alertness are impaired. Participants then move outside for a hands-on driving session to apply the learnings.

Ford DSFL Participants From Taylor's University

“DSFL gave me a lot more confidence to be on the road, which is important because driving is my main mode of transport. I was recently involved in a car accident, so learning about the important aspects of safe driving, like how to apply ABS braking when caught in an emergency situation was really helpful,” said Ernest Choong, a DSFL participant from Taylor’s Lakeside Campus undertaking his Diploma in Culinary Arts.

Wan Nabil Hadi Wan Zainuddin, a participant from the German Malaysian Institute added, “I have always wanted to improve my driving skills so I can be a safer driver and Ford DSFL did this by reminding me how important it is to use the correct steering method to ensure you are really in control of your vehicle”.

DSFL is Ford’s flagship global corporate social responsibility programme. In Asia, Ford DSFL is now in its 9th successful year of training licensed drivers of all ages. Other than Malaysia, DSFL training is provided in China, India, Indonesia, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.

Ford Driving Skills For Life - EcoSport

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