UMW Toyota: 95,681 Toyota And Lexus Vehicles Sold In 2015
UMW Toyota has announced their sales numbers for 2015.
Despite the uncertain economic climate, they achieved sales of 93,760 and 2,101 units of Toyota and Lexus vehicles respectively. Topping Toyota’s list is the Vios compact sedan with nearly 34,000 units followed by the Hilux double cab (24,000) and Corolla Altis (8,000); the company’s first locally-assembled hybrid – Camry Hybrid, recorded over 5,000 sold.
Meanwhile, its premium brand, Lexus, had introduced several new models in 2015 which helped it hit a new sales record of 2,101 units. Most popular was the Lexus NX compact SUV with over 1,100 units while the ES sedan sold nearly 700 units and the most recently launched RX was 3rd best.
According to Mr. Akio Takeyama, Deputy Chairman of UMW Toyota Motor, “This past year has been an exciting year for UMW Toyota Motor, amidst the soft market environment. We rolled out new and strong reinforcement of sales and marketing initiatives which involved many activities to excite the market. Additionally, the new introduction of our first local assembly Hybrid vehicle – Camry Hybrid has also sparked excitement to our customers.”
He also said, “The newly launched Lexus models, especially the Lexus NX, Lexus ES and the all new Lexus RX has given a give a boost to Lexus position in the Luxury vehicle segment. We would like to thank all our customers for their loyalty and support towards Toyota and Lexus brand and its products.”
“Moving forward, UMW Toyota Motor is being a little cautious by looking at the current sales trend, but remains positive with our target for 2016. This is due to the full year sales of models being launched last year and also new model that are in the pipeline for launch this year. We will continue to bring exciting product and many interesting activities throughout the year for our customers,” added Datuk Ismet Suki, President of UMW Toyota Motor.
“Furthermore, Lexus Malaysia now have full range of models with the launch of all new Lexus RX and the new addition of Lexus LX”, he added.
