Mercedes-Benz Malaysia (MBM) has reorganized its line-up for the locally-assembled current-generation W205 C-Class offering a slightly revised model mix along with more competitive pricing, bucking a predicted trend of anticipated price increases caused by a weakening Ringgit.
In the new order of things, the C 250 Exclusive trim is phased out; in its place, Exclusive trim is now offered with the C 200, whilst the C 250 additional power is now offered in conjunction with the AMG Sport package that comes along with a sports suspension setup.
The existing C 200 Avantgarde model continues in its unchanged state. All variants of the C-Class receive a substantial price reduction thanks to successful negotiation of a customized EEV incentive package by MBM with the Ministry of International Trade and Industry (MITI) under the National Automotive Policy (NAP) of 2014.
From RM269,888 OTR before insurance previously, the C 200 Avantgarde is now priced at RM248,888; the C 200 Exclusive, meanwhile, is priced at RM252,888. The C 250, which was previously priced at RM299,888 in Exclusive trim, now goes for RM287,888 in its uprated AMG trim.
The announcement comes as the company revealed that it is on course to record its best ever year of sales having already surpassed 2014’s total of 6,932 units sold as early as August. To date, the company sold 8,196 vehicles, which is up 70 percent from the corresponding period last year.
Main-selling models of the company continue to be the locally-assembled variants of the C-, E-, and S-Class models. Sales of the C-Class tripled with 1,965 units sold to date, whilst the E-Class, driven by overwhelming demand for the E 300 BlueTec Hybrid, maintains its position as the company’s top seller with 2,646 vehicles sold.
The flagship S-Class also pulled its weight, contributing a no less impressive total of 235 units in September alone, the model’s best ever total in MBM’s history. Year-to-date total sales of the S-Class is nearing 1,400 units.
The NGCC family of transverse-engine compact cars, which consist of the A-Class, CLA, and GLA, is another strong area of growth for Mercedes-Benz. Combined, the three models delivered total sales of 838 units in the third quarter alone, up 87 percent from the corresponding period of 2014. Leading seller from this trio is the CLA with 301 units, followed closely by the GLA with 299.