New models set to fuel Jaguar Land Rover growth in Malaysia

New models set to fuel Jaguar Land Rover growth in Malaysia

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The Jaguar and Land Rover brands, now represented by a unified business entity, are both geared for rapid growth in coming years with a host of new models ready for launch in the near term including the Land Rover Discovery Sport, new Jaguar XF, all-new Jaguar XE, and Jaguar F-Pace crossover.

Fueled by the optimism generated by these models, key Jaguar Land Rover dealer Sisma Auto Sdn Bhd has committed efforts for rapid expansion of its network with the opening of a new 3S centre in Glenmarie, its second major new branch in less than a year, and situated adjacent to its existing facility at Temasya Industrial Park, Glenmarie.

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Previously, Sisma Auto had commenced operations of its city showroom at Menara Worldwide, Jalan Bukit Bintang in October 2014. Next comes a RM20 million 3S centre in Penang to cater for customers in the region. An interim facility will open there in July awaiting the outlet’s completion.

Prior to the consolidation of both brands and the establishment of Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive importer for Jaguar and Land Rover vehicles in Malaysia, Sisma Auto was the sole importer, distributor and exclusive accredited aftersales service provider for Jaguar cars in Malaysia since 1994.

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With a total build up area of 25,000 square feet, the new dual-brand Jaguar Land Rover 3S centre will feature double the showroom service capacity of the previous outlet with 16 work bays and an interactive bay.  The centre is equipped with more than 500 special tools and diagnostic equipment unique to Jaguar and Land Rover to handle all major vehicle repair and maintenance services; namely mechanical and electrical systems, steel and aluminium body and paint works, and air-conditioning systems. Other services include auto-detailing and wheel alignment carried out by the sophisticated Corghi Blue Light Laser Wheel Alignment system.

Customer comfort comes in the form of massage chairs, freshly brewed premium coffee and tea and refreshments as well as entertainment for the entire family at the waiting lounge.  A vehicle configuration section and dedicated delivery bay enhance the purchasing experience while ample parking is provided within the premises’ compound.


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