New MD at BMW Group Malaysia

New MD at BMW Group Malaysia

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BMW Group AG has announced the appointment of Mr Alan Harris as new Managing Director of BMW Group Malaysia to take over from the retiring Dr Gerhard Pils, who is set to bring a successful two-year tenure to its conclusion. Harris’ appointment will take effect on 1 August 2014, with Dr Pils remaining until the end of August to facilitate a smooth transition.

Announcing the new management change at BMW Group Malaysia, Mr. Hendrik von Kuenheim, Senior Vice President Region Asia, Pacific and South Africa, BMW Group AG said, “Dr. Pils’ performance with BMW Group Malaysia has been nothing but outstanding in the over two years he was at the leadership helm and he leaves behind a great track record.”

“We also believe that Mr. Alan Harris is the perfect candidate for the Managing Director’s role at BMW Malaysia. He is a very experienced Managing Director who has had over 20 years of experience in several growing markets for the BMW Group and he will continue to lead the positive growth trend in the Malaysian market,” von Kuenheim continued.

A veteran of 27 years in the BMW Group, England-born Harris has served the company in various capacities from his home country to overseas assignments in Singapore, Australia, and North America before being appointed as as Managing Director of BMW Group’s Regional Office responsible for Eastern Europe, Africa and Caribbean importer markets. His most recent assignment is as President and CEO of BMW Japan.

Expressing enthusiasm at his appointment, Harris said, “It is a privilege to have the opportunity to steer BMW Group Malaysia at this wonderful juncture of the company’s history here in the country. With our strong network of dealerships, comprehensive range of BMW, MINI and Motorrad product offerings, not to mention the unrivalled support of our valued BMW customers and fans alike, I am confident that Malaysia will continue to demonstrate its strength and value to the BMW Group like never before.”

Meanwhile, incumbent Dr Pils leaves his final posting for the company with fond memories, recollecting, “When I was tasked with the Managing Director’s position for BMW Group Malaysia over two years ago, the organisation was already very competitive in the premium segment here. However, we needed to have all the right elements of people, products, processes and passion to continue on this winning path and we achieved this during my time here. I will always remember Malaysia with fond memories of helping BMW Group Malaysia achieve the number one position in the premium segment.”

Pictures: Official BMW release.

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