Perodua opens new parts centre in HQ compound

Perodua opens new parts centre in HQ compound

by -

Perodua has officially opened a new spare parts centre in the confines of its Rawang HQ with the objective of improving its parts stocking and logistics in order to meet growing demand for original Perodua parts, which rose from RM163 million in sales in 2009 to RM243 million in 2013, in tandem with the ever-growing number of Perodua vehicles on Malaysian roads.

“As our new vehicle sales business grows, our parts operations also increase in tandem; to this end, the construction of this new parts centre was announced in 2012 as part of our efforts to improve our after sales business in terms of storage and efficiency,” Perodua President and CEO, Datuk Aminar Rashid Salleh said.

Built at a cost of RM28.2 million, the new parts centre is 13,800 square metres large, some 44% bigger than the previous warehouse and laid out with greater thought to facilitate efficiency in movement. A training dojo occupies a corner of the warehouse for newly-hired personnel to practice on working procedures of the place.

With over 2.4 million Perodua vehicles sold since 1994, the Perodua’s parts and accessory business is fast growing to meet demand.

“Aside from meeting local demand, we are also exporting our parts to 9 countries, which include Nepal, Fiji, Singapore, United Kingdom, Mauritius, Malta, Sri Lanka, Brunei and Indonesia.”

“Over the last 3 years, we have recorded a positive growth of an average 42.8% in parts exports and we see the potential to further grow our parts exports particularly to support our completely build up (CBU) export volumes,” Aminar said.

“That being said, our current focus will be to support our existing distributors and to maintain the parts sales’ growth momentum over the next 3 to 5 years to meet the demands of our customers while strengthening our business,” he added.

In addition to the new parts centre, Perodua also launched a new packaging design for its lubricant products such as engine oil, brake fluids, and radiator coolant.

According to Aminar, “It was an achievement for us as branding our own engine lubricants was a way for us to move from just a distributor to offering a wider range of products to our customers. In the year 2013 alone, we sold some 5.9 million litres of Perodua Genuine Oil.”

“These initiatives are part of our customer satisfaction transformation – a critical part in our master plan to be globally competitive as we look forward in anticipation of our customer’s needs,” Aminar said.

1 COMMENT

Leave a Reply