New Shell Helix Ultra unveiled with patented PurePlus Technology
Shell has unveiled an improved version of its Shell Helix Ultra fully synthetic engine oil incorporating the new proprietary enhancement of Shell PurePlus Technology alongside the existing Active Cleansing Technology that are claimed to offer improved protection against deposit build-up and sludge.
Alongside the launch of this new range-topping oil, the Shell Helix core portfolio has been restructured to help drivers more easily identify which is the best lubricant for their vehicle. The comprehensive line of multi-fuel passenger car motor oils ranges from Shell Helix HX3 and HX5 mineral oils, to HX7 semi-synthetic oils, to the fully-synthetic and top-of-the-range Shell Helix Ultra.
As part of the portfolio enhancement, redesigned product labels will make product identification simpler and quicker. Information such as viscosity grade and fuels stability are clearly visible, to allow drivers to easily identify the oil that best suits their requirements. On top of this, the labels now feature QR codes that link directly to supporting information that can help drivers to learn more about their motor oil, giving confidence in the choice.
In conjunction with the introduction of the enhanced Shell Helix portfolio, Shell Lubricants also launched the 2014 Shell Helix “The Ultimate Ferrari Experience” global promotion. The two-tier contest from 1 April till 30 June, 2014 is open to customers who purchase a 4-litre pack of Shell Helix Ultra or any product from the HX7 range.
Tier One of the contest offers 10 First Prizes of RM1,500 cash each, 10 Second Prizes of RM1,000 in cash while 10 Third Prize winners will each take home RM500 cash. The 10 First Prize winners in Tier One will have the opportunity to compete in a special go-kart challenge in Tier Two to be among the five Grand Prize winners.
The lucky five will join winners from around the world for a 5-day 4-night all-expense VIP trip to Spa-Francorchamps, Belgium, to watch the 2014 Belgian Formula One Grand Prix. There, they will have access to the Shell hospitality suite, spend time with the Scuderia Ferrari team and enjoy a behind-the-scene paddock tour.
| NEW SHELL HELIX PRICE LIST | Peninsular Malaysia | East Malaysia |
| New description | List price per pack (RM) | |
| Helix Ultra 5W-40 4-litre pack | 225.00 | 226.00 |
| Helix Ultra 5W-40 1-litre pack | 63.00 | 63.50 |
| HelixHX7 10W-40 4-litre pack | 119.00 | 120.00 |
| HelixHX7 10W-40 1-litre pack | 33.00 | 33.50 |
| Helix HX7 5W-30 4-litre pack | 125.00 | 126.00 |
| Helix HX7 5W-30 1-litre pack | 35.00 | 35.25 |
| HelixHX5 15W-40 4-litre pack | 86.00 | 87.00 |
| HelixHX5 15W-40 1-litre pack | 24.00 | 24.50 |
| HelixHX5 10W-30 3-litre pack | 66.00 | 66.90 |
| HelixHX5 10W-30 1litre pack | 24.00 | 24.50 |
| Helix HX3 20W-50 4-litre pack | 66.00 | 67.00 |
| Helix HX3 20W-50 1-litre pack | 19.00 | 19.50 |
