BMW White Card holders treated to East Coast getaway

BMW White Card holders treated to East Coast getaway

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Customers who purchase BMW vehicles from authorized BMW Group Malaysia dealerships are entitled to membership of the BMW White Card programme, a customer loyalty programme offering said owners a host of privileges and benefits supported by BMW and its strategic partners.

“With the BMW White Card program, we aim to provide our customers with prestigious benefits, exclusive access and specialty programs designed to elevate the premium ownership experience of owning a BMW vehicle,” said Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia.

Besides the array of privileges and benefits, members of the BMW White Card programme also get invited to various BMW events where they are accordingly pampered with VIP treatment. One such event held recently was the 2nd BMW White Card Drive Experience, which gathered a total of 19 participants over two weekends on 7-8 September and 21-22 September taking them on a road trip from Klang Valley to the East Coast of Peninsula Malaysia and back.

The two-day one-night programme starts with breakfast at BMW Group Malaysia’s headquarters in Cyberjaya before a full day’s driving to the Tanjong Jara Resort in Dungun, Terengganu. Along the way, the convoy stops over at Hyatt Regency Kuantan at Teluk Chempedak for lunch and later at the Cherating Turtle Sanctuary later in the afternoon.

The total journey of the first day covered 426km of driving, and participants were treated to sit-down BBQ dinner by the beach side to wind the day down.

The second day’s agenda commenced with breakfast at the hotel before departing for the Swiss Garden Resort at Balok Beach for lunch the resort’s Blossom Restaurant, after which the convoy departed back for Kuala Lumpur.

After the drive, Dr Pils commented, “With the BMW White Card Drive Experience, we at BMW hope to develop a closer relationship with our customers and community who share the same interest in premium automobiles and the premium lifestyle. I hope this activity brought the BMW community closer while enjoying a memorable driving experience together; exploring the roads many of us never knew existed.”

“I definitely look forward to more opportunities such as the BMW White Card drive to bring White Card members closer to the BMW brand in the time to come,” Dr Pils concluded.

Pictures: Official BMW release.

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