New BMW 4S opens in Kota Kinabalu
BMW Group Malaysia has strengthened its presence in East Malaysia following the opening of a new 4S (Sales, Service, Systems and Spare-parts) dealership operated by FM Autohaus in Kota Kinabalu, Sabah. Located along the prime area in Lido, Jalan Penampang, the new outlet occupies a total built-up space of 53,500 square feet.
Besides handling BMW and BMW Premium Selection vehicles, the outlet is also the first authorized MINI and BMW Motarrad dealership in Sabah. With this new facility, BMW is strengthening its presence in a state that bought over 300 premium luxury cars in 2012.
Mr. Syed Faiz, Dealer Principal and Chief Executive Officer of FM Autohaus said, “The new FM Autohaus facility is set to deliver total satisfaction and provide customers in Sabah with the outstanding premium ownership experience which they deserve, courtesy of our team of highly skilled professionals who will be able to provide premium services to customers which are the equal to any BMW Group 4S facility anywhere in the world.”
The showroom’s facilities include a customer lounge and display area for eight vehicles. Catering for servicing are two service receptions, six service repair bays, and two diagnostic bays.
The opening of the new FM Autohaus dealership is part of BMW Group Malaysia’s on-going strategy of expanding its dealership network to cater for the brand’s growing customer base in the country. In 2013 alone, BMW Group Malaysia introduced five new BMW, MINI and BMW Motorrad dealerships and refurbished existing ones to bring them inline with the group’s latest corporate standards. With the addition of FM Autohaus, BMW Group Malaysia’s dealership network now comprises of 20 BMW, 5 MINI and 5 BMW Motorrad dealerships strategically located throughout Malaysia.
“Our dealers play a critical role as our brand ambassadors to consumers and we want to ensure that our customers continue to get nothing but the very best, be they in Munich, Kuala Lumpur or even here in Kota Kinabalu. With the professional management capabilities and proven record in delivering excellent service from strategic partners such as FM Autohaus, we are confident of our ability to grow our brand presence, not only here in Sabah but throughout Malaysia.” said Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia.
Pictures: Official BMW release.
