New Honda B&P in Shah Alam
Honda Malaysia has officially opened a new Body & Paint Centre in Glenmarie, Shah Alam, operated by HZN Cars Sdn Bhd, thus becoming Honda’s ninth 4S centre in the country. Developed at a cost of RM13 million, HZN’s B&P centre is situated on a 3,026m2 situated just five minutes from the main 3S centre located at Jalan Pelukis U1/46.
The building’s total build-up area is 1,887m2, and it is the country’s first Honda facility to incorporate the brand’s new global corporate identity launched in February this year. The comprehensive new guideline includes a fresh signage with a new colour scheme, contemporary furniture and fittings, together with a concierge for reception and cashier, customers’ lounge, operation bays, store rooms, paint mixing room, spray booth, training room for staff, discussion rooms, staff pantry and rest area.
The B&P also boasts another notable first for pioneering the use of waterborne paint amongst car companies in Malaysia. Utilizing water rather than toxic organic compounds as its main solvent, waterborne paint has the advantage of being less volatile, which helps reduce pungent odours, toxic fumes, and fire hazards.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno said, “Honda is constantly exploring processes and opportunities that can reduce the environmental impact of our activities. HZN introduced a waterborne paint in their Painting Centre. This eco-friendly facility reduces smells and fire hazard with its waterborne formulation. It also improves the safety, comfort and health for their associates. We expect that this facility would contribute to preserve good environment for the local community.”
“The Klang Valley is Honda’s biggest market and the Shah Alam area is one of the fastest growing and most promising areas. With their enhancement to a 4S centre we believe that they can provide more convenient and reliable after sales services to their customers better. This new Body and Paint facility will provide more integrated services to all HZN Cars’ customers,” Ueno added.
As of June 2013, Honda has sold a total of 5,741 cars in Selangor in 2013, whilst Kuala Lumpur dealerships have shifted 5,016 units. Currently, Honda’s network in Malaysia consists of 64 dealerships, three of which are sales outlets, 52 of them 3S centres, and the remaining nine being 4S centres. Honda Malaysia targets to have 90 dealerships in total by 2016.
Pictures: Official Honda release.
