Perodua sold 46,700 vehicles in Q1 2013
Perodua has announced its first quarter sales figures for 2013, with a total of 46,700 vehicles sold in the first three months of the year. The figure represents a 4.4% year-on-year increase from the corresponding period of 2012, when 44,700 units were sold.
Perodua Managing Director Datuk Aminar Rashid Salleh states that based on an estimated TIV of 156,500, Perodua’s sales volume accounts for 30% of total market share. He cites strong interest in Perodua’s newly-launched S-Series models and 3-year free service offer to be the driving factors of the company’s good first quarter performance. Since their launch on 13 March 2013, bookings for the S-Series models reached 14,000 units, with 8,000 already delivered.
Nevertheless, with car prices being a hotly debated political issue for the upcoming General Elections and with both contesting parties promising a decrease in price, Aminar foresees a challenging second quarter with many consumers adopting a ‘wait-and-see’ approach before committing to their purchase.
“We believe that if there is any reduction, the process will take time as the players need time to adjust to any changes. In addition, any sharp decrease in vehicle prices will have a negative impact to both players and consumers as prices of used vehicle will plummet. We kindly advise consumers not to wait on their purchases as change will likely be gradual,” Aminar said.
Meanwhile, Perodua’s after sales division saw an increase in the intake of vehicles at its service centres by 3% to 454,900 vehicles in the first quarter of 2013 against 439,900 vehicles in the same period of 2012.
The compact carmaker’s parts sales also saw an increase in the first quarter of 2013 with over RM58.3 million sold, which is 5.8% up when compared with RM55.1 million worth of parts sold in the same period last year.
