ETCM re-shuffles senior management

ETCM re-shuffles senior management

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Edaran Tan Chong Motor Sdn Bhd has announced new appointments in its senior management that takes effect today, 1 April 2013. Long-serving Executive Director Dato’ Dr Ang Bon Beng is relinquishing his role to another industry veteran, Dato’ David Chen Yuen Thiam, to take up a new role as Senior Regional Director to oversee the entire ETCM business operations in Indo-China.

Having accrued many years of experience in building the Nissan brand with ETCM in Malaysia, Dato’ Ang now hopes to replicate his success in the Indo-China region. He will be assisted in his task by ETCM Sales Director, Mr Khoo Cheng Pah, who accepted a transfer to Vietnam to function as Regional Director of ETCM’s Indo-China business.

Dato’ Ang commented, “I look forward to adapting and replicating ETCM’s success in Malaysia to the Indo-China operations. With this new management structure, I strongly believe we will be able to continue the growth and enhance the presence of Nissan and ETCM in both Malaysia and at the regional level.”

Handing the reins in Malaysia to Dato’ Chen, Dato’ Ang commented, “I am confident with Dato’ David Chen’s vast experience in the automotive industry, he will continue to lead ETCM in Malaysia to further enhance the growth to greater heights of success.”

Prior to joining ETCM, Dato’ Chen was the Managing Director, International Operations of Abdul Latif Jameel Group in Dubai, UAE. The responsibilities of his new role in ETCM covers the entire Sales and Marketing operations as well as Product Planning of ETCM in Malaysia. Joining him will be Mr Tan Keng Meng, newly-appointed Director of Marketing and Product Planning.

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