Infiniti owners convoy with David Coulthard
Formula One weekend is upon us and it is that time of the year when our calendars are packed with a raft of F1-themed activities as members of various teams arrive on our shores preparing to do battle at Sepang this weekend.
Benefiting from their association with the Infiniti Red Bull Racing team, Infiniti owners today were invited to an exclusive event where they got to interact with the team’s former driver David Coulthard and drive with him in convoy from the Infiniti Center, Bukit Bintang to Cyberview Resort & Spa.
During the event, Coulthard shared stories from his 15-year career in F1 giving the Infiniti owners insights into life as a Formula 1 driver and the various elements that make things tick in an F1 team. Coulthard revealed that in addition to speed, success in F1 also requires precision on the driver’s part and substantial teamwork.
“It is a great way to be associated with the high technology and performance required by the Formula One standards. It was truly an honour to have David Coulthard spend time and share his Formula One experiences with our valued Infiniti owners,” said Senior General Manager of Inspired Motor Sdn Bhd, Christopher Tan.
Infiniti’s alliance with Red Bull Racing dates back to 2011 and the company’s involvement includes technical collaborations and the implied promise of this is a trickle-down effect that will see F1-inspired technologies powering future Infiniti road cars. For the 2013 season, Infiniti is the Title Partner and Vehicle Performance Partner of the team.
Global Director of Infiniti Formula One, Andreas Sigl commented, “We’ve established a number of workstreams which are already underway to build our technical collaboration across the specific areas of people, processes, and technologies. Our aim is to have a team of engineers working with the Formula One programme, helping us bring Infiniti Red Bull Racing’s ways of working and performance expertise to our road car operation. The collaboration will also enable us to bring Formula One-inspired technology to our road cars.”
KON
