Bermaz Launches New Flagship Model Mazda6 2013
Shah Alam, 20 March 2013 – If the competition are not already sitting up and paying attention, they will soon enough, with the launching of Bermaz Motors flagship model, the Mazda 6. Prices are now based on CBU (Fully imported), but encouraging orders will bring into consideration the prospects of local assembly. According to sources inside the company, the 2013 yearly target of 500 units has already been breached, and steps are being taken to try to get more cars in, the main limitation being the number of Approved Permits (AP).
This is the exciting newcomer that will raise the Mazda brand to new heights. With distinctive design signatures that make it instantly recognizable as a member of the Mazda lineup, and an eye-catching form, poise, and sportiness, the new Mazda6 represents the pinnacle of a new-generation CD-car.
The new Mazda6’s ‘KODO — Soul of Motion’ styling, with strong influence from the Mazda SHINARI and Mazda TAKERI concept cars, is aerodynamically outstanding, contributing to high-speed stability and to fuel economy. Additionally, careful attention was given to the areas of exterior and interior styling, packaging and craftsmanship as well as creating the impression of “being in complete control when behind the wheel”. Blending dynamism and emotional appeal, the new Mazda6 has a strong stance that expresses vitality and dynamism, promising the driving pleasure to come.
The exterior design instantaneously conveys big-cat toughness that is beautiful, sexy, and strong. For the interior, focus was on creating a refined environment and high quality, with tasteful coordination of design elements throughout.
Technologies
This all-new car has been developed drawing on the full potential of SKYACTIV TECHNOLOGY, with refinement gleaned from the extensive implementation in the Mazda CX-5. The benefits are even greater with the new Mazda6 as it has a lower center of gravity and accordingly smaller roll movements, and its lower weight makes for brisker, more responsive off-the-line acceleration and sharper braking. Also, the sedan’s lower aspect-ratio tyres make for good handling stability and direct feedback on paved roads.
Along with the class-leading SKYACTIV-G 2.0 is the newly developed SKYACTIV-G 2.5, a 2,488cc, inline-four, DOHC, 16-valve configuration with direct petrol injection. The SKYACTIV-G 2.5 weighs about the same as the MZR 2.5 but gives significantly better performance. It produces 10–15% more torque than the MZR 2.5; its torque levels are among the highest in the class. With its balance shaft, the SKYACTIV-G 2.5 is quieter than the SKYACTIV-G 2.0. Its performance is comparable with that of engines in higher-class models.
The new Mazda6 with the SKYACTIV-DRIVE is the first Mazda model in which the accelerator pedal has a Kickdown Switch which heightens the pleasure of controlling the car.
Based on Mazda’s “Sustainable Zoom-Zoom” philosophy, the new car comes with the high-efficiency SKYACTIV TECHNOLOGY powertrain, the light, stiff SKYACTIV-BODY, i-stop, “i-ELOOP” brake energy regeneration system and “i-ACTIVSENSE” advanced safety technologies. The new car comes with class-leading active and passive safety features. Plus, its performance satisfies emission regulations around the world and endows it with a small environmental footprint.
Styling
The distinct wedge profile gives an impression of speed, with a compact, elegant cabin that is positioned toward the rear, resulting in handsome proportions. An imposing and stylish side view is created by the long wheelbase, large-diameter wheels, and boldly shaped front and rear fenders. The shoulders embody the same design theme as those of the Mazda SHINARI and TAKERI.
The driving lamps convey a sense of fearlessness akin to that of a predatory animal pursuing prey. By contrast, the headlamp units have a soft-looking outline that prevents them from looking too aggressive.
The form resulting from the combination of the three character lines across the shoulder powerfully conveys a sense that the whole body is about to leap forward. At the rear, too, strength is combined with sharpness, thereby helping to give the entire car a look of purpose.
The aerodynamic benefits are heightened by body attachments in the form of a front skirt and a rear spoiler. The front skirt’s left and right corners have a strikingly characterful shape that gives a sense of dynamism and poise. The rear spoiler smoothens the air flowing over the body, which has a unique shape that wraps around the boot lid.
The interior features an integrated driving environment – one where the user can focus on the drive without anxiety and where everything the user sees, touches, and operates heightens the excitement about the driving experience. Great importance was placed on projecting a touch of quality.
The driver’s area is totally centred around the driver, with a forward-focused form. The front passenger’s area gives the occupant a sense of being in a space with generous dimensions as well as being well protected.
Craftsmanship is evident in the pursuit to please the senses and heightens users’ excitement about a new dimension of driving pleasure whenever they experience the new Mazda6.
Price and Colours
The Mazda6 is fully imported from Japan and comes in three variants: the 2.0L SDN (A) 2.5L SDN (A) and 2.5L HB Touring which is retailed at RM155,159.00, RM184,648.00 and RM188,648.00 respectively (on the road without insurance).
The Mazda6 is available in 5 colour choices: Snowflake White Pearl, Aluminium Metallic, Soul Red, Meteor Grey and Blue Reflex.
