First Honda 3S in Perlis opens

First Honda 3S in Perlis opens

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Honda Malaysia welcomed the latest addition to its growing network of 3S centres, expected to reach 90 outlets within the next three years, in Perlis yesterday. The new outlet, a RM10 million investment by Vimal Auto-Liner, is Honda’s first 3S centre in Perlis, and is the 62nd in Honda’s nationwide network.

Situated in the state capital of Kangar, the new 3S centre occupies 55,060 square feet plot of land with a built-up area of 17,605 square feet. Facilities provided by the outlet include kids corner, free wi-fi, refreshments, disabled parking, road tax and insurance renewals, and notification of car collection by SMS or call.

“Although we are totally new in the Honda family, we are proud to be a member of this family which always ventures and believes in new innovation and technology that enhances human mobility and benefiting society. We look forward to challenging ourselves in this 3S Centre to bring value to our customers and society. We will work closely with Honda Malaysia to attain Honda’s high standards,” said Mr. Yudish G. Dorai, Managing Director of Vimal Auto-Liner Sdn Bhd.

“Honda Malaysia is always aiming to achieve No.1 Customer Satisfaction and Lifetime Ownership Loyalty and we believe that 3S Centres can provide excellent services through its facilities and multiple functions. Honda will continue to develop this market and look for more opportunities to serve our customers better. Customers expect more convenience and efficient services from auto dealers currently,” said Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno.

Perlis is a growing market for Honda with nearly 200 vehicles, mostly the City and Civic, sold there in the last six months of 2012. According to Ueno, the four northern states of Perlis, Kedah, Penang, and Perak contribute about 20% of Honda Malaysia’s annual sales and over the past five years, these four states recorded average annual growths of 6%.

The opening of Vimal Auto-Liner’s new dealership is part of Honda Malaysia’s blueprint to support the aggressive increase in sales that it is targeting – 64,000 units in 2013 or about 10% of market share. Honda Malaysia targets to increase its 3S network from current 62 to 90 dealerships within 3 years.

Pictures: Official Honda Malaysia release.

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