Miniature Lego Ferraris available in Shell stations

Miniature Lego Ferraris available in Shell stations

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Among many activities of Shell’s well-documented partnership with Ferrari is the sale of little Ferrari miniatures at very special prices with the purchase of Shell fuels. These miniatures are usually very well-received, and a similar promotion is now underway.

There is a difference to this year’s collection, however, as they are made from Lego bricks. Malaysia is one of the first countries in the world to see the introduction of a limited edition, buildable, collectible Ferrari models made from Lego bricks, which are available for purchase exclusively at Shell stations nationwide with a minimum RM40 purchase of Shell products.

“This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of Lego products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

The collection consists of six of the most iconic vehicles in Ferrari’s motoring history, and they can be yours for RM12.90 if you spend RM40 on Shell products and swipe your BonusLink card within the promotion period of 8 Nov 2012 to 3 Feb 2013. Cars featured in the collection are:

Ferrari F150° Italia – The 2011 F1 car includes the options to change the livery to that of either Felipe Massa or Fernando Alonso

Scuderia Ferrari Truck – The familiar transport truck is a key part of the Ferrari motor racing team. The Lego version has been carefully designed to include realistic details on the lights, radiator and front grilles

Ferrari 250 GT Berlinetta passo corto (SWB) – A real legend of the motoring world; not only one of the most beautiful vehicles ever created, but also the first Ferrari road car to use disc brakes. It is recognizable by the round headlights that are rather accurately reproduced by the Lego bricks.

Ferrari F40 – One of the most recognisable sports cars of all time. Its classic aerodynamic form and distinctive square rear spoiler are both instantly identifiable and are translated perfectly with Lego bricks

Ferrari FXX – The latest high-performance racing evolution of the Ferrari Enzo, one of the most powerful cars in the world. The Lego version comes in black livery and reflects much of the Ferrari FXX’s sleek styling

Ferrari 458 Italia – Arguably the most iconic car in the current Ferrari range, making it a natural choice to be part of this promotion. Signature details from a triple exhaust to multi-LED front lights were painstakingly reproduced for this model.

KON

Pictures: Official Ferrari & Lego release.

1 COMMENT

  1. can you please tell me where I can get the round pieces to put my model cars on please. I live in Queensland Australia

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